INTERNATIONAL in brief...
german interfi t network T e JUST FIT chain of fi tness clubs in Germany has launched subsidiary INTERFIT – a concept whereby a single membership off ers access to a network of clubs throughout Germany. For a monthly membership fee of €75, INTERFIT members have the fl exibility to work out at more than 600 high-end, predominantly single-site clubs across the country.
kids livewell initiative More than 15,000 restaurant locations from 19 chains have come together to create a US-wide Kids LiveWell programme. Launched in July, and including chains such as Burger King, the scheme is designed to combat childhood obesity by providing healthy kids’ menu options. Kids LiveWell meals must be under 600 calories, with two or more servings of fruit, vegetables, whole grains, lean protein or low-fat dairy, as well as limited sugar and sodium content. T e menu must also off er at least one other individual item of 200 calories or less, and all healthy items must be visibly promoted.
star trac leverage fit-out Bally Sports Club opened its latest facility in Lansdowne, Maryland, US, in July. Equipped predominantly by Star Trac, the new-build club is the fi rst in the world to install Star Trac’s entire Leverage range – a new plate-loaded strength training line comprising eight pieces of equipment. Bally Total Fitness is one of the
leading chains in the US, with 3.5 million members across 270 clubs.
trixter’s california install US family-focused operator California Family Club recently installed Trixter in its Rocklin site. T e club ran a challenge evening on installation of the new Xdream bikes, allowing members to race against each other. As a result of high uptake among members, the bikes will now be rolled out to three more clubs in October, and to the rest of the 16-strong estate in 2012. Each club will receive four bikes.
18 evo expands in norway
Low-cost Norwegian chain EVO Fitness opened three new clubs in Q1–Q2 2011, with – at the time of going to print – a fourth site set to open in August. T e clubs – located in Lillestrom, Moss,
Greaaker and Fredrikstad – are part of an aggressive roll-out. EVO currently has
14 clubs, all of which have opened in less than 18 months, and a goal of reaching 20 clubs by the end of 2011. T e unmanned EVO clubs are a new
concept in Norway. Rather than staffi ng the sites, EVO manages them using a new IT system – Credlock – developed by EVO at a cost of €3m. T is enables the chain to take charge of membership contracts and payments, club access and personal training bookings over the internet, 24 hours a day, and keeps the cost of membership to less than €37 a month. Each of the 450sq m clubs off ers a full
dir launches budget price point Precor is working with rapidly-expanding
EVO Fitness to equip its new clubs
Catalan fi tness operator DiR has launched a low-cost fee to access its existing clubs. Ranging from €20–35 a month, the lower fee allows members to access all the same facilities, but only during certain hours: 12.00–1.00pm, 2.45–4.00pm, and 9.15–10.15pm. T e new fee is available in all 18 DiR
clubs in Barcelona and Sant Cugat and includes access to the full range of DiR services, including showers with shower gel, shampoo and conditioner, hair dryers and towels. Members on the low-cost fee also have access to a highly qualifi ed technical team that designs – at no extra charge – a personalised fi tness programme for every member.
complement of Precor’s cardio and C-line strength equipment, plus Precor free weights. In addition, all of the clubs have between three and fi ve personal trainers, each running their own business from the gym on a self-employed basis.
NEWS
Reduced fee: T e lower price membership allows full access but at limited off -peak times
aspire opens its doors in thailand
Fitcorp Asia launched its new private club in Bangkok, T ailand, in June. T e Aspire Club adopts a detailed
NLP (neuro-linguistic programming) coaching methodology to help members achieve their goals and aspirations – an approach that’s said to guarantee results and identify the real motivations behind success. With 790sq m (8,500sq ſt ) of state of
the art health, fi tness and performance space, the club off ers a diverse range of programming: a fusion of high intensity
Read Health Club Management online at
healthclubmanagement.co.uk/digital
and functional programmes such as CrossHIIT, TRX, Urban Warrior Training, bootcamps, functional stretch and foam rolling programmes. Memberships will be limited to
ensure the highest levels of customer service and a results-driven exercise experience are maintained. Facilities also include a 185sq m (2,000 sq ſt ) rooſt op outdoor gym, indoor studio, luxurious locker rooms, member lounge, juice bar and dedicated customer/member services.
september 2011 © cybertrek 2011
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