news and jobs updated daily on
www.healthclubmanagement.co.uk
Health Club Management is IHRSA’s European Strategic Media Partner
congress update speakers announced
T ree general session speakers for the 11th Annual IHRSA European Congress have been announced. Santiago Alvarez de Mon will
Many operators are trying to integrate medical fi tness to diff erentiate themselves from budget clubs standards and medical fi tness
Many clubs trying to diff erentiate themselves from budget clubs are attempting to integrate medical fi tness into their concepts. But are we all singing from the same hymn sheet regarding the defi nition of this? Paul Eigenmann of Qualicert
in Switzerland has been active in certifi cation and standards for more than 15 years. Clubs that meet the medically-focused criteria specifi ed by Qualicert benefi t from subsidies that Swiss insurance companies and employers contribute (reimburse) to members who train in these facilities.
events diary Visit
www.ihrsa.org/meetings
1–3 September 2011 12th Annual IHRSA / FITNESS BRASIL Latin American Conference & Trade Show – São Paulo, Brazil
15 September / 6 October 2011 Webinars: Profi table Small Group Training Programs (15 Sept) / Seven Secrets to an Effective Marketing Plan (6 Oct)
27–30 October 2011 11th Annual IHRSA European Congress – Milan, Italy
30 October–1 November 2011 ChinaFit / IHRSA China Management Forum – Qingdao, China
september 2011 © cybertrek 2011 “Many European countries would like
to have this model in their countries, but the consequences are oſt en not clear. Increased personnel standards, controls and regimentation, and even regulation of pricing for services are some of the potential results,” observes Eigenmann. Exercise is Medicine will again be a
topic at IHRSA’s upcoming 11th Annual European Congress, to be held in Milan next month. Eigenmann will chair the panel hosting this session, which will also include Dr Fausto di Guilio of Italy and Ken Germano of the Medical Fitness Association in the US.
social media
success story Fit Plus in Landshut, Germany, currently has 80,000–100,000 visits to its Facebook page every month, according to owner Uwe Eibel. Twitter and Facebook have also signifi cantly increased the number of visits to the club’s website. Eibel says that some months, 10 per cent of new business comes from the internet or social media and even when that fi gure is lower, the eff orts in this area are reportedly well worth the investment. “Social media is a great customer
retention tool,” he says. “We learn a lot about our target group as we interact with them.” Eibel says he has, for example, learned that he must personally be the voice of his business, and that posts must refl ect his own philosophy in order to resonate with his target audience.
give a talk entitled ‘Leadership: T e Art of Engaging People’. De Mon is a tenured professor of organisational behaviour at IESE Business School. He is also the author of numerous books including From Adversity - Leadership: A Question of Character and T e Myth of the Leader. Simon Bolton will present on
‘Building Equity and Business Value through Eff ective Product and Brand Development’. Bolton is a graduate of the Royal College of Art and is an international award- winning designer. He is co-founder of the London-based design group Creative Resource Lab. Finally, Jonny Hewlett,
managing director of Diesel UK and Ireland, will discuss ‘Driving Positive Change: Transforming Diesel in the UK’. Hewlett’s challenges at Diesel have included turning around the UK affi liate in terms of both sales and profi t, re-structuring the wholesale team, re-evaluating the UK retail strategy, and driving organisational change to embrace career development and a coaching culture across the business. T is year’s IHRSA European
Congress takes place in Milan, Italy, on 27–30 October. Visit
www.ihrsa.org/congress for more information or to register.
About IHRSA
Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing nearly 10,000 health and fi tness facilities and suppliers worldwide. To learn how IHRSA can help your
business thrive, visit
www.ihrsa.org Locate a quality IHRSA club at
www.healthclubs.com
Read Health Club Management online at
healthclubmanagement.co.uk/digital 23
PIC: ©
WWW.SHUTTERSTOCK.COM/ ALEXANDER RATHS
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116