Independent Operators Unite 2011
The best ever FREE seminar programme SEE OVER 200 EXHIBITORS AT LIW
PLUS: FREE PARTY
Following the huge success of IOU 2010, the IOU programme specifi cally for independent gym owners and operators, returns to LIW on the 21st September with a new line of speakers, a free party and even more networking opportunities. 10.30-11.15
Through the door and into the till: Innovative ways to generate new members and boost secondary spend
by: Graeme Hinde
Drawing on his years of experience and network of contacts, Graeme will tell you what some of the ‘big’ operators do to generate more revenue from their members. Graeme will explain how independent gym owners should consider themselves as ‘landlords and shelf-stackers’ based on a principle that worked for one of the UK’s wealthiest retail and fi tness entrepreneurs. Using real, current examples Graeme will help you to create your own action plan so that you return to your club/gym with a purpose.
11.30-12.15 Step Toe through Your Club’s Legal Minefi eld by: David Stalker
Due to the Corporate Manslaughter Act, Health Club Owners can be held liable for injuries that occur in their club if they don’t have the right procedures in place.
The CEO of the Fitness Industry, Dave Stalker, presents a frank, to the point session on the Code of Practice, what is needed, how to put it in action and an exact blueprint that Independent Operators can use to ensure that
they do not fall foul of their corporate responsibilities. 12.15-14.00 Lunch in the IOU lounge
14.00-14.45
WTF is social media and how can it help your club! by: Matt Bradney
Many companies spend a fortune on building their brand, but then completely ignore their online reputation. They think that just having a website is all you need to increase awareness and to attract new customers, but this is not the case. Your potential and current customers are on social networks talking about your business right now, so you should be engaging with them and developing one of your most
important tools – word of mouth.
15.00-15.45 Global trends in the Fitness Industry that will change the game by: Thomas Plummer
An industry legend at helping Independent Health Clubs around the globe build and run better health clubs. In his fi rst session ever in the UK, this keynote session draws on Thom’s 30+ years of pertinent experience in the fi tness business. Talking about the emergence of low-cost clubs in America, to the new training techniques that allow Independent Operators to compete in today’s society. The writer of the most sold books in the fi tness industry on running health clubs, it is an absolute honour and a
privilege to have the legendary Thomas Plummer at this year’s IOU at LIW. 16.00-17.00
The IOU Annual Club Owner Forum chaired by: Dave Wright
A closing session debating the trials and tribulations from Independent Operators around the country allowing them to share their experience and lessons learnt from running their own independent health clubs. Be it small to large and old to new, this is a unique panel selection of IOU members that can add value to the group. Designed to be a `starting block’ for total room participation, this open discussion will also focus on the best bits from
the sessions of the day along with discussions about contracts and ways that the IOU can be improved for the future.
Register for your free place on
www.liw.co.uk/register The IOU programme will take place on 21st September 2011
LEISURE INDUSTRY WEEK 20-22 September 2011, NEC Birmingham Register for your FREE ticket at
www.liw.co.uk/register and quote AS1
Register now:
www.liw.co.uk/register
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