Group Exercise Extraordinaire!
Fitness-Studio One wins in Dornstetten, Germany
First Coast Fitness takes prize in St. Johns, Florida
into his tiny gym, Schmid realized he needed to move to a larger venue. Today, Fitness-Studio ONE occupies a former
car dealership, which has been remodeled into a state-of-the-art facility. Its group fitness studio affords breathtaking views and a perfect environ- ment that motivates up to 45 class members. The studio’s front and sides are made completely of glass to provide an impressive view of the Black Forest and give members the feeling of taking classes in the middle of nature. “The fitness room is air-conditioned and flood-
lit to help our people push to the limit and fight for their fitness, but also to have fun and relax,” he says. “Our mission was to create a new dimension of group fitness magic, every time. We want each participant to be a part of a very special fitness adventure, effecting a positive life change. And the success of my members means the success of my studio.” The studio’s compelling design impressed the
competition’s judges. “The use of natural light and the view in and out
of the studio make an important statement about the future of what great studios can be,” enthuses renowned health club designer Rudy Fabiano, of Fabiano Designs, an IHRSA associate member in Montclair, New Jersey. “I love this guy’s story,” adds Mills. “He has suc-
ceeded in a hugely competitive market by emphasizing group-ex. He invested in, and committed to, giving his members an outstanding environment for their workouts, and they’ve clearly responded to that.”
46 Club Business Internat ional | JULY 2011 | www.
ihrsa.org
Similarly, half a world away in St Johns, Florida,
First Coast Fitness goes the extra mile to give mem- bers the best possible setting for their workouts. Perhaps the most impressive feature of this group- fitness-only club is a 2,000-square-foot Zenterra Bamboo fitness floor, designed specifically for yoga and group exercise. It’s manufactured by Fitness Flooring, Inc., an Indianapolis-based IHRSA associate member. A high stage contributes to the “theatre” effect and a sophisticated lighting system creates an array of spectacular effects. “Lighting has really enhanced our participants’
experience,” says owner Annda Kinsey. “Everyone feels comfortable to explore their own fitness levels and every class feels like a party!” Ultimate Studio Search judge Scott Jeffrey, the chief
creative officer at Interbrand Design Forum, in Dayton, Ohio, felt a personal connection with this room. “When I think of working out, I do so in the hopes
of transforming my body,” he said. “First Coast creates a dynamic environment that’s exciting, and would entice me to go on a regular basis and, perhaps more importantly, stay on a regimen! In addition, the darker environment gives me the feeling that I’m part of a group, yet provides a modest amount of privacy if I’m not satisfied with my individual results.” And that, after all, is the essence of a great
group fitness space: allowing participants to feel comfortable expressing themselves and inspiring them to create fitness magic. Congratulations to Fitness-Studio ONE and First Coast Fitness! —|
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110