| Editor’s Welcome |


Yesterday (May 30) was Memorial Day, and, throughout the U.S. and in far-flung spots throughout the world, the commitment, contri- butions, and sacrifices of our military men and women were briefly acknowledged. IHRSA would like to make their recognition, that sign of our appreciation, a year-round affair.


Last month, we reported that, approached by First Lady Michelle Obama, IHRSA had eagerly agreed to participate in her Joining Forces initiative, designed to provide assistance to military families. A short while before, in May, Joe Moore, the president and CEO of IHRSA, had joined Mrs. Obama and others on the South Lawn of the White House to announce the creation of the IHRSA Joining Forces Network (IJFN). The IJFN, which officially launched on June 1, is composed of


IHRSA-member clubs that have agreed to provide free six-month memberships to members of the families of actively deployed National Guard and Reserve personnel. The pro- gram is extremely flexible, allowing clubs to decide, for instance, whether or not to offer addi- tional benefits, and, even, if they’d like to extend the offer to other military, e.g., veterans. No sooner had Mrs. Obama unveiled the plan


than clubs began volunteering to take part; among the first were Anytime Fitness and Curves International, Inc. But even before the advent of the IJFN, some clubs, recognizing the need, and acknowledging their own debt of gratitude to the nation’s servicemen and servicewomen, had introduced similar programs of their own. Last August, the three Spring Fitness facilities


in Texas began offering free six-month memberships—no strings attached—to U.S. military veterans and active-duty personnel. “I’d encourage everyone to do this,” suggested owner Tom Kennison. (See “Doing the Right Thing!” June CBI, pg. 38.) Since the IJFN’s debut, however, there’s been a virtual crush


of early adopters. Among the more than 1,000 current network members are: Club One; Club Fit; Frog’s Fitness; The Alaska Club; The Atlantic Club; Shula’s Athletic Club; TELOS Fitness Center; Nashua Athletic Club; Saco Sport and Fitness; Body- Business Health Club and Spa; Shapes Total Fitness for Women; and the Personal Training Institute (PTI) of Tucson. “I feel very strongly about taking part in this worthwhile


program,” explains Craig Jackson, the owner of PTI-Tucson, who served for seven years as a paratrooper in the U.S. Army, and participated in the first Gulf War. For more information on the IJFN, see “The IHRSA Joining Forces


Network,” pg. 104.To enroll in the network, log on to www.ihrsa.org/ joining-forces. Full information on the program is available on the same site at the extension /joining-forces-network. —|


® – Craig R. Waters, c.waters@fit-etc.com 6 Club Business Internat ional | JULY 2011 | www. ihrsa.org


The mission of IHRSA is to grow, protect, and promote the industry, and to provide its members with benefits that will help them be more successful.


PUBLISHING Editor-In-Chief: Craig R. Waters Publisher: Jay M. Ablondi Managing Editor: Rebecca K. Maverick Editor: Jennifer H. McInerney Associate Editor: Patricia Glynn Associate Editor:Mia Coen


Contributing Editors: Patricia Amend, Liane Cassavoy, Jon Feld, Julie M. King, Lesley Mahoney, Melissa Rodriguez, Jean Suffin, Stephen Wallenfels, Kristen A. Walsh


ADVERTISING, www.cbimediakit.com


Vice President of Advertising & Membership Sales: Michele Eynon


Senior Account Manager: Jessica Gutstein


Advertising Sales Executive: Donna Garrity


Business Development Publications: Will Finn


Publications & Associate Coordinator: Meghan Burnham


Art Direction, Design, Production: Holland-Mark, Boston, MA


INTERNATIONAL HEALTH, RACQUET & SPORTSCLUB ASSOCIATION President & CEO: Joe Moore Chief Operating Officer: Anita Lawlor


Executive Vice President of Public Policy: Helen Durkin


Executive Vice President of Global Products: Jay Ablondi


CLUB BUSINESS INTERNATIONAL EDITORIAL & ADVERTISING OFFICES:


c/o IHRSA Seaport Center 70 Fargo Street, Boston, MA 02210 USA


800-228-4772 USA & Canada 617-951-0055 | 617-951-0056 FAX


E-mail: cbi@ihrsa.org www.ihrsa.org


To order reprints of articles, call 800-228-4772 ext. 117 or visit www.ihrsa.org/cbi


Kerry Brett


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