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Paperless Receipts
THE NATIONAL movement to go Green has independent retailers investing in eco-friendly bags, dis- plays, and now, paperless receipts. According to the Boston Herald, “Major retailers such as Apple, An- thropologie, Urban Outfi tters and Nordstrom already give customers the option to go digital. For instance, Whole Foods is piloting a paperless option in the mid-Atlantic region that could spread nationwide.” Who says your brick and mortar store can’t be among them? Federal regulations no longer require merchants to ask for a signature on a credit card purchase under $25, or to provide receipts for debit card transactions of $15 or less, making the integration of paperless receipts a strong possibility. Increasing smartphone purchas-
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es, application use, and personal email access has opened numerous channels for customers to research and buy products, as well as become informed about these purchases. With the cost of receipt paper on an upward trend, “a growing num- ber of merchants are not printing receipts for small transactions, and instead offer customers paperless receipts via email or smartphone apps,” reports
NYDailyNews.com. Small businesses have an advantage over chain stores, as the adoption and implementation of a digitally run and paperless transaction pro- cess can occur faster and with less infrastructure change. Organizations supportive of the
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Green movement, and able to assist retailers in their competitive deci- sion to go paperless, have begun to
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