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studio quality headphones, has found its niche in licensed ear- bud and headphone accessories. The company offers retailers three product lines: a rubberized, impulse-buy earbud line for $5 wholesale, a high performance metal earbud, $10 wholesale, and headphones at a higher price point of $25 wholesale. According to Adam Gemal, vice president of Section 8, “Retail- ers can expect to make keystone or more, as Section 8’s rubber- ized line is more than doubled in price with a suggested retail between $9.99 and $14.99.” Al- though there is no minimum
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order size, Gemal encourages retailers to invest in a custom- ized display with 24 earphones and a promise of free shipping. Section 8’s strength in the CE
market, however, is its ability to target a large demographic due to its variety of licensed earbud designs. With 50 plus artist li- censes signed and closed, Section 8 tested the market with a hard launch at the Consumer Elec- tronics Show in January 2011. The artist themed earbuds were a hit, and a great gift for every music listener. Personalized gift giving is simple, whether the re- cipient is a KISS fan, or a listener of The Who or Def Leppard. Even Elvis fans can accessorize with earbuds for all eras of the King’s reign, with images from the 50s, 60s and 70s. The iconic
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name of Michael Jackson is soon to be added to Section 8’s artist inspired earbud and headphone lines as well. Gemal says, “It’s a great pleasure to introduce li- censed earbuds and headphones from Live Nation, and with the association of music artists and headphones being a natural one, Section 8 expects much success developing sales with the hun- dreds of millions of fans of the music of our license roster.” Section 8 provides consumers
with a complete musical experi- ence developing new packaging concepts, which include artist bi- ographies, top singles and more, as well as contests to win con- cert tickets, CDs, backstage tour passes, etc. Gemal admits, “The consumer electronics market is continued on page 107
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