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ALLGREENS LIP Balm is best described in one tongue twisting phrase: a new natural novelty. The company launched its busi- ness last year, with Hemp Seed Oil Lip Balm, a fun and natural healing product. The lip balm sells for $1.50 wholesale per tube, with a suggested retail of $2.99, and a minimum order of one tub containing 120 lip balms in an assortment of fl avors. Vol- ume discounts start at 50 tubs. Still caught up on the Hemp Seed Oil? That’s what makes this product a novelty item. Each lip balm is distributed in tubes labeled to look like prescription buds, with six fl avors named
after popular strains of Hemp. It isn’t medical marijuana, as it is missing the psychoactive THC ingredient, but rather or- ganic Hemp Seed Oil, which contains many essential nutri- ents benefi cial for skin.
Suitable for all ages, Allgreen
Lip Balm comes in the following fl avors: OG Kush (original mint), Cali Orange, Watermelon Train- wreck, Bubblegum Kush, Sour Diesel (sour apple), Granddaddy Purp (grape), and original. Jen- nifer West, founder and CEO of Allgreens, reassures, “For those re- tailers or customers not interested in the novelty look of prescription marijuana buds, our original balm comes in a white tube with our logo.” For West, the fun novelty item is all about education. After much experience in creating natu- ral skincare products, Allgreens came about because of West’s personal goal to educate on the benefi ts of using natural products. West says, “People buy Allgreens Lip Balm initially for the novelty of it, but once they use it and realize how well it works, they become loyal customers.” It’s now more commonly known that what is applied to our continued on page 34
28 July 2011 INDEPENDENTRETAILER
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