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religion, Bajul’s charm beads provide a customiz- able look for anyone looking to accessorize. Lewis emphasizes, “Because
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of the high quality, attention to detail and affordable price, Bajul Import’s charm beads are well received, with beads in the categories of family, romance, animal and beach among the most popular.” Designing its own bead line, Bajul Imports expands on its bead categories on a regular basis. The Euro- pean charm beads are made with a white copper base, simi-
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lar color to silver, and plated with a heavy .925 sterling sil- ver plating. With the high price of silver, the company turned to this design and material to manufacture and sell whole- sale for less cost, while keeping the same look and quality of other well known charm bead designer lines. Bajul Imports believes accessorizing isn’t just for adults. The manufacturer also offers a “Kidz Bling” bead category, for those children who want a bracelet like mom. These beads are of course of lesser quality, but are all lead and nickel free. The beads display best,
however, when used to acces- sorize Bajul Imports’ other jewelry items. Most commonly purchased to accessorize brace- lets, the company also sells necklaces, rings and earrings that can be personalized or built to match, using the charm beads. Lewis adds, “Bracelets, however, and specifically our threaded clasp bracelets, re- main the most popular item to accessorize with the charm beads.” Priced at $5 to $6 wholesale, retailers can almost double the wholesale price on these bracelets with a suggest- ed retail of $9.99 to $12. The threaded quality of the bracelet and the beads themselves al- lows for the wearer to screw the beads into place, keep- ing them set and secure. For those who like a little fluidity in their beaded jewelry, Bajul Imports also offers bangle and
continued on page 116 114 July 2011 INDEPENDENTRETAILER
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