E
T
L
E
T
C
E R
T
A R O
I N
G
Go Back to
www.IndependentRetailer.com MANAGEMENT
Retailer Giant Killers continued from page 122
Simply, any brand or company can directly challenge the gi- ant of its category or industry, and thrive. While it’s inconve- nient to be the little guy, it can also be a blessing in disguise. Denny explains, “With the power of ideas and innovation, as well as our personal desire to tap into creativity, passion and discipline, anything is pos- sible. In fact, one of the greatest drivers for success is the desire to do what other people think is impossible.” This insight into toppling in-
dustry giants came from close studying and interviewing of 70
global leaders worldwide, who have carried their fair share of competitive angst. Among Den- ny’s contacts and inspiration for the novel were Bob Parsons of
GoDaddy.com, Jim Cook of the Boston Beer Company, Eric Ryan of Method Home products, and others from across the globe. According to Denny, the nov- el’s 10 strategies are, “thinking tools, allowing others to refl ect on these business leaders’ ex- periences and lessons learned.” Such a refl ection has led Denny to the idea of, “changing the way you look at pricing (not just the price), and making it easier to say yes, particularly in these economic times,” as expressed in a recent blog post. Denny im-
From $20 A Kit & UP I
Everything You Need To Start Selling At C-Stores, Flea Markets, Swap Meets, Smoke Shops,Truck Stops & On the Internet
& Posters
Batteries & Chargers Life- time Replacement Guarantee
Shrinkwrapped & Carded $10 Each
$4 ea Contact Greg: 702-768-0948 Email:
greggoldvapor@centurylink.net 124 July 2011 INDEPENDENTRETAILER $99 SPECIAL Store Starter Package C C
plores that retailers look at any fi nancial and pricing diffi cul- ties they may be experiencing in an alternate way, by asking, “How can I sample myself to customers?”; “How many differ- ent ways can I give something of value away?”; “What ‘gift’ can I give away?”; and, “Is what I do, word of mouth worthy?” Ac- cording to Denny, “The need to work smarter, with fewer re- sources, isn’t dependent on the state of the economy or on any sense of stability you have in your industry.” A quick read of Killing Giants could help small retailers become the Davids of their industry. ■
Visit
IndependentRetailer.com, For Today’s Business News & Updates.
NO MINIMUM ORDER
E
S
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128