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COVER STORY Consumer Electronics
Update continued from page 108
has been Yeung’s goal to bring some of the newest and most innovative products to market, including the vacuum cleaner that utilizes UV rays to kill dust mites and bed bugs. According to Yeung, “With such a huge consumer electronics market, I make time to go to a tradeshow at least twice a year. The goal is to immerse myself and fi nd new products that will make my prod- uct line interesting compared to others.” Yeung makes sales by offering both unique items and following leading trends. Such is the tactic used by GS Mobile, as it stocks and sells CE
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products with popular features, without the brand name and at discounted prices. According to Hezi Gavra, owner of GS Mobile, “When we saw the PC Tablet, which has the same features of the iPad for hundreds less, we started stocking it,” Available in three dif- ferent versions, the PC Tablet runs on the Android operating system and offers everything the iPad does, including WiFi, Internet access, Skype, word processing and a built-in camera. “The units wholesale for about $90,” Gavra says. “They retail for anywhere from $170 to $250.” The company also has remote keyboards and cases for the PC Tablet. GS Mobile also carries note-
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book computers loaded with features, and available at deeply discounted prices. “The notebooks wholesale for only $80, and retail- ers are selling them for $130 and up,” Gavra says. No minimum orders are required, and a 48 hour shipping time allows stor- eowners to receive what they need within days. First time customers get free shipping, and discount pricing is available on volume or- ders. The CE market has brought success to Gavra and his inde- pendent electronics, gas station, convenience, and kiosk retailers. Gavra explains, “The consumer electronics market is growing all the time. There is always a new gigabit offer, additional features, 3G, then 4G. Find what is in the now, offer it at discounted prices, and you’ve found your niche in the market.” These suppliers may not be
among the recently announced 2011 class of inductees into the Consumer Electronics Hall of
continued on page 112 INDEPENDENTRETAILER
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