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with no credit or low income. I see an increase of 20 percent in the next three years in sales of electronic goods and the services that support those goods.” Reynaldo Romero, owner
of Rey’s outlet, forecasts much the same, saying simply, “The consumer electronics market is really hot, with new items constantly expanding the mar- ket every month. Everybody is developing a new gadget, copy- ing that gadget, and purchasing that gadget.” Beginning in 2002, servicing primarily fl ea markets, Rey’s Outlet has expanded its product lines, fi nding a niche in
supplying the latest CE trends. With 15 hot product lines and a $100 minimum order, Rey’s out- let now provides independent retailers such as electronic stores and kiosks with top selling prod- ucts like the “Tablet,” similar to the iPad but selling for hundreds less. “We wholesale them at only $75 each, and at retail they’re going for anywhere from $140 to $150,” Romero says. The company also has an
extensive line of other wanted electronics, including mini lap- tops, cameras, as well as the next generation of mini speak- ers offered for $8 wholesale, with a suggested retail price of $25. Romero’s stronghold in the mar- ket is his proactive searching of what is up and coming. In fact, Romero says, “I get lots of re-
quests for merchandise, and if I don’t have it, I’ll go and track it down for my customers. I go to China and other places in the world to fi nd new items.” Being a trend seller, Romero is al- ready preparing for the summer craze surrounding sunglasses paired with a video camera or MP3 player. As consumers add to their
collection of CE gadgets, the need to accessorize these elec- tronic items has opened the market to a multitude of sup- pliers offering protective skins, earbuds, and USB plugs, among other combinable, attachable, and interchangeable CE acces- sories. For instance, Section 8, a worldwide distributor of high performance in-ear buds and continued on page 106
www.SouthernDistributorsLLC.com
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southerndistributorsllc@gmail.com 3535 Bingle Rd. Suite D, Houston, TX 77055 104 July 2011 INDEPENDENTRETAILER
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