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Go Back to www.IndependentRetailer.com COVER STORY Consumer Electronics


Update continued from page 106


doing well, and with the sales of iPods, MP3 players and smart- phones increasing, people will look to us to help them acces- sorize, and why not personalize with the logo or image of your favorite artist?” Much like Section 8, Reiko


Wireless has invested 10 years in developing a niche in the CE market via its CE accessories product lines. Although a sup- plier of iPod accessories, phone chargers, cell phone charms, and more, Reiko wireless has primarily positioned itself as a wholesaler of softskin and hard- shell cell phone protection. The Nielsen Company reports that as of December 2010, 31 percent of U.S. mobile phone owners have a smartphone, and forecasts that number will increase to 43 per- cent by 2015. With the increase in purchase of these highly in- telligent, and more importantly, highly priced cell phones, con- sumers are looking to ensure their safety. Supplying hardshell and softskin cases between $0.75 and $3.50 wholesale to indepen- dent gift shops, convenience stores, discount stores and ki- osks, Reiko Wireless provides any independent retailer with the opportunity to make a profi t on the growing smartphone trend, with suggested retail prices be- tween $10 and $20. Although protection is the


main point behind the sale of Reiko Wireless’ cases, decora- tion has also become a selling point for protective covers, and


continued on page 108


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