Future-Proof Solutions
Glyn Thomas talks to John Edmunds, Vice President International Markets, FutureLogic Inc.
F
or those Casinos yet to incorporate TITO what advice have you to them that will assist them in overcoming what could well be unfounded concerns?
Since 1999, when FutureLogic introduced the first TITO printer, we have conducted numerous studies around player behavior, looking for ways to enhance the gaming experience and increase our added-value to our customers. The adoption of TITO by both operators and players lies in its security, ease-of-use and anonymity. Over 90% of US Casinos now use TITO including the most recent openings in Las Vegas and International growth has also been significant. Our market research shows that over the last few years the average TITO adoption for International markets has grown from approximately 25% to 40%, with markets such as Argentina, Chile, Italy, Macau, Netherlands, Panama, and Singapore even higher. TITO is now being used in over 70 countries around the world and remains the number coinless payout solution. Due to its ease of use, TITO is extremely popular with players who simply walk up to Gaming Machines, insert their cash, and then walk away with their winnings or marketing promotions in the form of a tangible ticket or promotional coupon. On average, this has encouraged more players to play for longer, increasing the average drop by up to 12% and in some circumstance by as high as 30%. Our research also shows that players like to keep their cash-out tickets, or “winnings,” separate from the cash they plan to spend on games. This allows them to demonstrate to themselves and others in a very tangible way how much they have won.
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John Edmunds, VP International Markets, FutureLogic Inc.
Why have your range of thermal printers been the dominant device in this industry? FutureLogic has won numerous awards for developing innovative, reliable and high performing products leading the way in thermal printer design and with over 1.4 million printers shipped to gaming markets around the world we’ve learnt a thing or two about printer design. But it’s not just about the products; the people we have working at FutureLogic really make a difference with our customers. FutureLogic’s reputation for world class technical support and customer service gives us a real advantage in a very competitive market. FutureLogic is more than just a printer company; we provide innovative printing and
Technology in Casinos
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