Gaining the Edge


Larry Pacey, Executive Vice President of WMS talks with Roy Katz


A 14


t the end of the day, a great brand may draw a player’s attention and get them to try out the game,” says Larry Pacey. “But the important part is to ensure we have made a


great gaming experience to really keep them on the game. We have an intense focus and company


culture on understanding player preferences and customer expectations which drives development of new entertainment experiences. Today’s consumer wants an engaging and entertaining experience, something new that they never experienced before. Behind every great WMS innovation, is great player insights,” Pacey observes.


Do players in casinos really care about the name plate on a slot machine or do they simply play the most convenient machine?


I absolutely believe that players are loyal to brands and certain games series. For WMS it is key that we provide a consistency to our products and ensure players are finding something new and exciting when they see one of our games on the casino floor.


What makes WMS games unique or different? Our culture and design philosophies are uniquely WMS. We have built a proven team of “producteers” that are able to meld vision into reality. Concepts that were deemed radical when we introduced them such as Community Gaming, Sensory Immersion, Adaptive Gaming are now commonplace on the casino floors today. Our goal is to have WMS games continuing to raise the bar with thrilling payouts and bonus features that keep players on the edge of their seats and coming back for more.


Technology in Casinos


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26