What do you consider to be the most important feature or benefit of your casino systems? Why?
The fact that the system elements that allow
differentiation are built in as a feature of the game, such as Service Window, differentiates us from competitors. Using GSA protocols, the system can be used to implement a wide range of applications to address specific business needs. For the first time, open protocols allow the operator to build and customize applications instead of strictly relying on the manufacturer. How do you define your system’s products? Specifically, what can they do for casino managers? Really, it’s about the customer experience and improving operator performance. From the Service Window to the game library operators and players both see the benefits. Streamlining operations is just part of it. Being able to leverage data in real-time to reward customers is where it gets interesting. Ultimately, an operator wants
these things to be able to differentiate themselves from competitors.
What is the most unusual system’s application you have ever been asked to create? You never know where or how the next game-changing app will be used. IGT’s Taxable Accrual App is the perfect example of how an app can totally change the player experience. By integrating the Taxable Accrual application with IGT Media Manager, you can offer players the ability to process their own jackpots via the Service Window. No more waiting for hand pays or completing multiple tax forms. Eligible players are able to continue playing in mere seconds after winning and accepting their jackpots. And the idea of “Open” means anyone –from third parties to IGT – can develop the next game-changing application.
Technology in Casinos
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