combined with our powerful BOSE® sound system and a choreography of emotive lighting, and visual cues, that empower operators with multiple ways to dynamically change the player’s experience while immersing players in a unique and exciting gaming experience.


Do you use LEDs to make the interactive emotive lighting? LEDs are certainly a component of our emotive lighting solutions but our lighting is a wonderful marriage of arts and sciences. We believe that there is a lot to communicate while enjoying one of our games and many ways to celebrate a player’s experience. Our emotive lighting found on our Bluebird xD allows us to take the celebration beyond the game screen, onto the rest of the slot machine and across the entire bank of machines to really promote large, meaningful wins. This type of celebration is really powerful and required us to reinvent the way slot machines communicate with each other. It is all these parts of the technology chain allow us unite lights and sounds across a bank in new and wonderful ways to the enjoyment of the player.


What are you doing to combine High Definition Video with Slot Machines? We have been pushing the boundaries of high definition and full-screen animation/video since we launched the Bluebird in 2003. For WMS, we believe in creating an environment for providing a fully immersive gaming experience is key and high def video is one powerful component.


Do you design or develop any games using Computer Assisted Design systems? If so, what games and how has it worked? Everything we physically build from cabinets to top box games require us to design and develop within a CAD system. It is how we provide the blueprints for manufacturing and our partners to build these products. We use a wide variety of tools to create the games we produce including leveraging 3D tools for building the scenes and characters in our 3D games to Artificial Intelligence solutions to provide a dynamic range of outcomes for the real-time gaming experiences we create.


What is your GamEdge?


As casino operations continue to leverage the power of a real-time network, it became crystal


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clear that operators would need new tools to drive campaigns across their business. To that end, we have developed our GamEdge platform to provide the back of the house, enterprise-wide view of their business and the rules engine to leverage all the data they have to better service their customers. The WMS GamEdge ™ is a groundbreaking


Patron Management System that combines the robust functionality of Customer Relationship Management (CRM) and Loyalty Management with the powerful capabilities of Business Intelligence (BI). GamEdge tightly integrates with casino management, lodging, and retail systems to provide casino personnel enterprise-wide with real-time patron data and a unified view of customers. GamEdge allows you to deliver a higher level of consistent, personalized service, real-time communication on the casino floor, and a superior ability to focus resources on your best customers.


The benefit to casino operators allows them to track and analyze patron spend data enterprise- wide, accurately segment patrons, interact with patrons and serve up key data enterprise-wide, communicate with players on the slot floor in real time, deliver a player’s desired themed slot game from a repository of cached games, manage the slot floor in response to patron mix and activity and enable hosts to efficiently manage relationships with high-end customers.


Are the days of the mechanical reel slot machine numbered?


The trinity of traditional gambling (cards, dice and reels) will be with us for a very long time to come. I do believe that the experiences and products will evolve over time and WMS is focused on providing innovation in these spaces as appropriate.


Any other points you would like to make? WMS is very excited about the future of casino gaming and where the player experience will evolve. It is key that we work closely with operators to ensure we are focused on the changing player preferences and how our future roadmap can bring these new solutions to market in an effort to increase casino revenues and grow the industry overall.


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