Commercial partnerships
Our commercial partnerships continue to go from strength to strength. They offer a product or service, often discounted, to participants, Leaders and the wider network, whilst giving a royalty to the DofE for products.
Last year saw new partnerships developed with Superbreak, Exodus, Lifeventure, Trangia and Call4Five, alongside existing partnerships with Shockabsorber, Victorinox, Vango, Cotswold and Craghoppers.
Engaging our supporters
Keen to attract support from new business sectors we hold early morning breakfast briefings for specific industry sectors. DofE Trustee HRH The Earl of Wessex joined us at this year’s events to explain how we are raising the aspirations of young people and helping them to become more employable whilst young people who’ve been given new opportunities to change their lives with the DofE told their story. At each event we invite existing supporters to join us and encourage their industry peers to support our Charity.
“I‘ve seen the amazing impact the DofE has on young people and I’m happy to play a small part in opening a few doors to let other people in on the secret. I’m also passionate about raising money for this brilliant Charity.”
James Stewart, of ECI partners, who sponsored two breakfasts in 2010.
Our donors also have the opportunity to attend Chief Executive briefings, where they hear about what the Charity is doing and our future plans from Peter Westgarth and they are able to meet DofE staff, volunteers and fellow supporters.
Bridging communities
Striving to reach all communities in Northern Ireland, we are working in partnership with The President’s Award in Ireland under the Joint Award Initiative. We introduced tri-branded Welcome Packs for our participants and they can choose to receive a Duke of Edinburgh’s Award, a President’s Award or an International Award when they’ve completed all their DofE activities.
Case study
‘Skills in Energy’ is part of a wider national partnership between ScottishPower and The Duke of Edinburgh’s Award to have a huge impact on participation in the DofE particularly in Glasgow and NW England. Through our Glasgow project young people taking part in Glasgow City Council’s Commonwealth Apprenticeship Initiative have been given a chance of doing their DofE including a new DofE skill developed by ScottishPower that offers young people an understanding of the energy sector.
“We are committed to improving the life chances and employability of young people and our partnership with the DofE is already giving young people the opportunity to acquire valuable vocational and life skills for the world of work.” Ann Loughrey – Head of CSR at ScottishPower
“I’ve been a supporter of the DofE for many years, and it was great to be involved in this and learn so much about the Charity’s planning and goals.”
Neil Afram, Space Airconditioning, at a CEO briefing held at the Windsor Head Office.
The Duke of Edinburgh’s Award – Annual Review of 2010
HRH The Earl of Wessex met seven ‘bright sparks’ demonstrating some of their new electrical skills during a visit to Glasgow. He was delighted to learn how the skills and experiences they were gaining through their DofE had already had a positive impact on their outlook and job prospects.
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