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Anti-Theft Ring Display
RETAIL JEWELERS face a challenge when dis- playing and selling their wares, in that customers like to try on items, but don’t want a salesper- son hovering nearby. That’s what led Sales One LLC to develop and market its Anti-Theft Ring Display for jewelry stores. “This is a unique way to get an assortment of rings in front of customers, and let them try them on,” says Guy Pineda, director of marketing. “It holds and displays 81 different designs, and customers appreciate that they can touch and feel the product, put it on their fi nger, and get a good feeling about it. When they can do so, they’re more likely
to buy,” he adds. There is a thin but durable steel cable around each ring, so custom- ers can’t run off with the item, which frees up a salesperson while the buyer decides.
“The benefi t is the store can
place the display in an area where it doesn’t have to be managed by personnel,” Pineda says. “Experi- ence has shown that if a customer has to bother a salesperson, they won’t do it, but if they can try on the ring on their own, they’re more likely to buy it.” The display, mea- suring 15 inches wide by 42 inches tall, comes at no charge when a re- tailer buys a wholesale assortment of Inox branded rings from Sales
One. “The wholesale price of a fully stocked ring box is about $1,500,” Pineda says. “The retail return is about three times that, or around $4,500.” Sales One also has numer- ous other jewelry display pieces, ranging from lockable displays, fl oor stands, in-counter types and more. “We believe it’s a great ad- dition to any store, as it helps close the sale,” Pineda notes. ■
For more information: Sales One LLC 151 Woodward Avenue Norwalk, CT, 06854 Tel.: 203-356-9077 Toll Free: 866-507-2537 Fax: 203-356-9249 Email:
info@inox-us.com Website:
www.inox-us.com
60 May 2011
INDEPENDENTRETAILER
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