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www.IndependentRetailer.com MANAGEMENT Managing Excess
Inventory continued from page 112
several products or services and sell them for an overall discount. Buyers often perceive this as get- ting more value for their money, and it moves a lot of merchan- dise at once, notes Abrams. Offer Extremely Steep Dis-
counts. We saw a lot of these when the recession was at its peak. Products were put on sale for unbelievably high discounts, sometimes as high as 50 percent or more. Only offer this type of sale for a short period and avoid doing it regularly, otherwise you will fi nd it diffi cult to sell any- thing at full price. Use as Rewards for Cus-
tomers. Repackage products that cannot be resold, such as fl owers, fruit baskets or other perishable items, as rewards for your long time customers or new customers. Turn Excess Inventory Into
Gifts for References. Use your products or services as an in- centive to get customers to bring their friends. Consider offers like, “Get one free bag with each new client you refer to us.” Give a Donation for
Marketing Purposes. If you ab- solutely cannot sell the products or services, donate them to orga- nizations and turn it into a public relations event to raise your vis- ibility. Some examples include donations to local community events, schools or libraries. The preceding was from American Express’ Open Forum. ■
INDEPENDENTRETAILER.COM for Industry News & Updates May 2011 115 Fragrances&ScentedProducts Fragrances & Scented Products Showcase
Aurora’s Incense and Burners 48514 N. 31st Ave. Phoenix, AZ 85087 Tel: 623-465-9566 Fax: 510-201-8117 Email:
aurorasimports@q.com Website:
www.aurorasimports.com
Showcase
Jainsons International 3505 East 39th Avenue Denver, CO 80205 Tel: 303-394-9996 Fax: 303-394-9981 Email:
info@jainsonsintl.com Website:
www.jainsonsintl.com
GFD Imports P.O. Box 526 Oxford, OH 45056 Tel: 765-732-3812 / 800-824-6521 Fax: 765-732-3314 Email:
contact@incensewholesale.com Website:
www.incensewholesale.com
Morgan Avery 26332 Ferry Court Santa Clarita, CA 91350 Tel: 818-633-8628 Email:
sales@morganavery.com Website:
www.morganavery.com
International Fragrance Shop 201 W Saratoga St. Baltimore, MD 21201 Tel: 410-637-3130 Fax: 410-215-3308 Email:
info@intl-fragshop.com Website:
www.intl-fragshop.com
Sylin Corp. D/B/A Matt’s Incense 35 Enterprise Dr. Bunnell, FL 32110 Tel: 386-446-3118 Fax: 386-445-9284 Email:
incense@mattsincense.com Website:
www.mattsincense.com
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