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EVERY ONCE in a while, some- one pops up on the news with word that they found a religious image burnt onto a piece of toast, but Galen Dively, CEO and president of Burnt Impressions in Danville, VT, has taken that idea one step further with his new product line. “I was wrap- ping up a Hello Kitty toaster as a Christmas present and thought to myself, ‘That’s a pretty cool idea,’” he says. So after some tinkering, he came up with Burnt Impressions, which will burn an image of a hemp leaf, a peace
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symbol, or Jesus onto a piece of toast. “We showed our line at the ASD Show in Las Vegas in March, and got a great response,” Dively says. “We picked up 40 new customers, and the orders just keep coming in.” Retailers range from head shops to vari- ous independents, and even to bingo parlors, which give away the toasters as prizes.
The idea is deceptively sim-
ple, and the product makes a great gift. “We only started sell- ing these last August, and we’ve already moved more than 6,000 units,” Dively says with a laugh. The Burnt Impression toasters wholesale for $15 each, with a fi ve percent discount for orders of 36 or more, and retailers are sell- ing them from $29.99 to $39.99 apiece. “Jesus is far and away our best seller,” Dively says, “with hemp coming in second.” Burnt Impressions plans to roll out a Virgin Mary toaster this month,
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