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Noodle Bopper Hat
IT TAKES constant innovation and new products to keep par- ty suppliers happy, and that’s exactly what motivates the Vir- ginia Toy & Novelty Company to keep coming up with newer and better ideas. “Founded in 1998, we’re an importer and distributor for retailers and entertainment venues, specializing in light up merchandise,” says Jim Weigl, president of the company. “We sell to independent retailers and party stores, as well as other wholesale distributors.” With a product line of more than 2,000 skus, Virginia Toy has something for everyone, and the company
is particularly pleased about its latest offering, which it debuted at the recent ASD Show. “We call it the ‘Noodle Bopper Hat,’” Weigl says. “It’s made up of a headband with plastic ribbon and noodles, in a mesh, tube- like material. LED lights inside the tubes light up and fl ash,” he adds. The Noodle Bopper Hats vary
in price, depending on quantity ordered. A single hat is $5.43 wholesale, but for 72 or more the price drops to $2.44 apiece, and retailers are selling them for $7.99 to $15, depending on the venue. “It’s being received
very well,” Weigl says. “It’s been one of our top sellers for the fi rst quarter of this year.” Virginia Toy & Novelty also has other light up headgear, including a tentacle top hat, wig and skullcap, as well as light up headbands, all simi- continued on page 56
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Jumbo Fancy Storage Box $5.00 ea.
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