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Smitty’s Glass Wax continued from page 101


Smith says. “It’s also a polish that makes the lenses feel real slick, so dirt doesn’t stick to them. Finally, the wax in the product makes them easy to clean later, and the microscopic fi lm from the wax makes the glasses more smudge resistant,” he concludes. Smith has also hit on a surefi re way to get customers to buy the product. “We let them try it,” he says. “We offer retailers a ‘Try it Free’ demo kit cleaning station, where passersby are invited to step up and try the product on their own glasses. Once they do, we have an 85 percent close rate on sales,” he notes. The demo kit,


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at 8” deep, 14” wide and about 15” high, is an eye catching dis- play with the products attached to a lanyard, so no one walks off with them. The company must be doing something right, as it went to several different fairs and venues last year and sold an ad- ditional 38,000 units. Smitty’s Glass Wax whole-


sales for $4.50 per package, which includes the wax cleaner, two micro fi ber cleaning cloths, and a carry-it-with-you clean- ing bag. The MSRP is $9.83. If retailers buy a minimum of three cases, the wholesale price drops down to $3.60 per unit. Free shipping and a free clean- ing station are included at that price, and for storeowners re- questing additional signage or POP displays, Smith will make them available at cost. “Right now we’re targeting kiosk and cart owners, as well as drug stores, truck stops, gift shops and numerous other retail out- lets,” he says. The company is also working on extending the line, planning to roll out a small aerosol can to clean com- puter screens, and an aerosol kitchen and bath cleaner that lays down a protective fi lm so dirt doesn’t stick. “We ex- pect to have a big year,” Smith says. “Smitty’s Glass Wax sells like hotcakes.” ■


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102 May 2011


For more information: Smitty’s Glass Wax 1308 East Colorado Blvd., Suite B Pasadena, CA 91106 Toll Free: 800-588-4799 Email: smittysglasswax@yahoo.com Website: smittysglasswax.com


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