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JEWELRY
7.75" x 16" with 6" Header
E'arrs Inc. Post Office Box 1375
Gainesville , Georgia 30503 ®
www.wholesalecentral.com/earrs
Fax:
earrs@aol.com 800-521-1082
7.75" x 16" with 6" Header
WHEN JAMIE GOLD started looking for a greener way to work in the dry cleaning business, he ended up fi nding a better product altogether. Gold is the founder of Cleaner Innovations, the parent company of his new product, Ber- ryPlus laundry soap, made from the fruit of a tree that’s been used for thousands of years in Asia for cleaning purposes. “We stumbled across the soapberry, and were able to fi gure out how to extract the ‘sa- ponin,’ which is the cleaning power contained in it,” Gold says. “We were further able to concentrate it so users can do a whole load of laundry with less than half a tea- spoon of the product.” Launched
Who Knew Soap Grew On Trees?
Berryplus is a 95% “berry” based laundry soap... a soapberry that is. We call it first aid for your laundry and the planet. One tiny microdose of Berryplus cleans a full load of laundry. No measuring, overdosing of lugging that jug ever again.
SPRING NEW PRODUCTS BUYING GUIDE BerryPlus Laundry Soap berryplus
™
last summer, BerryPlus was fi rst introduced on college campuses to help build word of mouth. “College kids are a perfect audience,” Gold says. “They have greater green sen- sitivities and are into convenience and cool packaging, all of which BerryPlus has.” Available in three different
sizes, a package of two BerryPlus vials wholesales for $1, with an MSRP of $2. “It’s positioned as an impulse or trial size item,” Gold says. A pack of 10 wholesales for $2.50 and retails for $4 to $5, and a pack of 20 sells at wholesale for $5, with an MSRP of $8 to $10. Cleaner Innovations is currently selling through small and inde- pendent retailers, in bookstores, and online at
Alice.com. “Berry- Plus makes perfect sense for these changing times,” Gold says. “It’s Earth friendly, made out of ber- ries, comes in premeasured doses, and has no chemical additives. We expect it’s going to change the way people do laundry.” ■
Please visit
www.berryplus.com for more info. 36 May 2011
For more information: Cleaner Innovations 130 Adelaide St. West, Suite 3302 Toronto, ON, Canada M5H 3P5 Toll Free: 800-381-2576 Email:
info@cleanerinnovations.com Websites:
www.berryplus.com www.cleanerinnovations.com
INDEPENDENTRETAILER
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