YOUR BUSINESS Keep Clients, Make Money 7
ing a happy client into multiple prospects via simple word-of-mouth. So go ahead and incorporate these seven simple tips into your business and add a generous helping of good old people skills to create the best personal trainer you can be!
you’ve been in the business for any length of time you know that personal training is as much about the exercise as it is about listening, communicating and making every client feel special. Simply remembering their preferences and their limitations will go a long way towards establishing a foundation of trust for a lasting relationship.
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30 canfitpro MARCH/APRIL 2011
Make it personal If you walk away with just one thing from this article, make it this one. Personal training is a people busi- ness, and people like to connect with other people. If
Simple Tips
By Claudiu Popa, PTS, OAS
ood business practices all have one thing in common: they bridge the gap from client satisfaction to tangible value, effortlessly turn-
they have to pay to reach their personal goals. Prove them wrong! Make each session a memorable one, mix things up, have a vari- able routine and tune into the activities that your clients respond to the most.
Clients will look forward to each session with positive anticipation. The more positive an impact you have, the more likely you’ll be to come up in conversation as they go through their day.
clearly articulate the proper approach to every activity with an em- phasis on safety. This will accomplish two important things: it will not only have people think ‘safety’ as they visualize every exercise, but they will also think of you as they come across new activities, products, and marketing claims. Secure their trust by protecting their health and safety even if it means adjusting their goals and expectations.
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Focus on safety When coming up with goals and resolutions, people often fail to consider the risks and inherent dangers of exercise. As you progress through each session, make sure you
Make it entertaining and they’ll see it as more than a chore.
Make it fun! You’re in this business because you enjoy it. Most people however, feel that hiring a personal trainer or joining a gym is a necessary evil that may be the unpleasant price
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