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“Sure there are technology challenges, but we have the abili- ever Heard Of

ty to put different vendors together and change direction quickly when necessary. San Francisco probably has some of the most geographically challenging real estate on the planet. We are changing the way on street parking is done. The new meters and parking sensors are connected, in real time, to the central data base, giving a newway to communicatewith parkers to tell them where space is available.We are proposing using similar technol- ogy developed for the San Francisco area in Los Angeles to pro- vide applications for cell phones that can tell people where spaces are available.” “SF Park has been a long process, but we are confident that

we can see the light at the end of the tunnel, and are sure it’s not a train coming at us.” Serco sees itself as a partner with each of its municipal cus-

tomers. InWest Hollywood, CA, they provide all on-street park- ing enforcement services. Her staff wears uniforms and drive vehicles with West Hollywood logos. But they are all Serco employees. “Any issues with maintenance, training, and person- nel are ours, not the city’s,” says Dixon. “We want vendors to be successful and work with them to

help themsucceed. It’s to no one’s advantage for a vendor to fail. SFpark, for instance, is cutting edge. It’s the first of its kind.We had bumps along theway. Being a private companywewere able to work through problems that would have been difficult for the public sector to handle. InWest Hollywood Serco provides a “soup to nuts” parking

enforcement services. They provide enforcement personnel, cus- tomer service, hybrid enforcement vehicles, foot patrol, bike enforcement, and all the equipment necessary including license plate recognition systems for scofflaw enforcement and special event service support. In Chicago the company provides supplemental enforce-

ment for nights, weekends and special events. Serco also sup- ports the meter collection services in Los Angeles and also pro- vides collections and enforcement programs in Prince Georges County,Maryland and the surrounding areas. “We work with cities to simplify what can be complicated.

The fact thatwe are in the private sector gives us flexibility in hir- ing, training, purchasing, and research and development,” says Dixon. “Serco has tremendous depth in working with govern- ments at all levels, as well as the private sector.We draw on that experience and work behind the scenes. If you haven’t heard of us,we are doing our job right.”

Diogo Piacentini, Bike Patrol Officer and Serco employee, enforces parking regulations in the City ofWest Hollywood.


CHANCE MANAGEMENT ADVISORS, INC. 1600 Market Street, 26th Floor Philadelphia, PA 19103-7219 Tel: 215-564-6464

Parking Today

TIMHAAHS 550 Township Line Road Suite 100 Blue Bell, PA 19422 Tel: 484-342-0200

WALTER P MOORE 1301 McKinney Suite 1100 Houston, TX 77010 Tel: 713-630-7300


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