that you can’t post marketing-related messages. It’s important, though, that your messages not appear to be focused exclusively on separating prospective custom homebuyers from their money.
Effective Social Media Marketing Strategies
You’ve probably identified the Internet as the final untapped marketing frontier for your new home construction business. While you can achieve tremendous success, it’s critical that you remember that Facebook marketing and other social media strategies must be targeted to the needs of your prospects—and MUST be delivered in a non-threatening manner.
Users of social media are interested in having fun, so if you regularly post fun or useful content (and engage in conversation with your fans), you stand a good chance of succeeding with your social marketing efforts. Marketing is okay, but it’s important that you realize that when most people are spending time on Facebook and other social media Web sites, they aren’t there primarily to receive marketing messages. They are there to relax, escape from the realities of life, and sometimes to learn something useful.
The Bottom Line
Facebook marketing, Twitter, and Digg can help you to achieve your goal of raising awareness of your Houston custom home business. Awareness can lead to more visibility, more sales, and— ultimately—more profitability.
Done correctly, social media marketing strategies are an effective tool in helping you to reach your goals. However, it’s important to note that Facebook marketing efforts can backfire, particularly if you offend a group of people. Take great care when posting information via social media Web sites to ensure that what you post is funny, but that it also represents who you are as a company. If you do that, you’ll be well on your way to harnessing the power of social media and riding the wave of popularity to the top of the Houston custom home market.
Kick off Your 2011 Marketing with a Bang...
Sponsor a GHBA Board Meeting!
“Te Board of Directors at the GHBA are the most important
"players" and decision makers in our industry. Our relationship with this group is critical to our success. I highly recommend all associate members take advantage of this opportunity.”
—Rusty Smith, Suncoast Post-Tension Inc.
For a $500 investment, you'll receive: „ An invitation to the board meeting „ A 6-foot tabletop display „ 5-7 minute speaking opportunity „ Your company logo printed on the board agenda
Sponsorship Guidelines: „ Sponsor must be a GHBA member. „ Sponsorship is on a first come-first serve basis. „ To be confirmed as the sponsor, all money must be paid 30 days prior to event date.
„ Meeting sponsor may bring one additional person from your company.
Board Meeting Information: „ Board meetings start promptly at 4 pm at the GHBA office. „ Sponsor presentation to begin just after meeting is called to order. „ Sponsor may stay through the full board meeting. „ Sponsor is not eligible to vote on any proceedings at the board meeting.
Available meeting dates: Feb 3, May 5, June 2, Aug 4, Sept 1, Oct 6, Nov 3
INFO: Contact Donna at
DBuenik@ghba.org Only 7 Left! GREATER HOUSTON BUILDERS ASSOCIATION – BUILDING A BETTER FUTURE | HOUSTON BUILDER | FEBRUARY 2011 23
IDEA! Innovative
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