PHOTOS BY DAWN BIRDSONG, CORNERSTONE MORGAGE CO.  Continued from page 10
due to the high distribution of stimulus funds and the multiple tax credits being offered curbing the offset.
It is projected that more momentum will be built as the year progresses and confidence grows.
p Green Spikes (50 to 99 SPIKES) Karen Acord, Benefit Concepts Inc. (not pictured) Wayne Ball, Lone Star Building & Construction Services Inc. (not pictured) Lisa Clark, Ryko Development KC Cox, Weyerhaeuser Company Mike Dishberger, Sandcastle Homes Inc. (not pictured) Roger Farrow, City Homes of Houston
u Life Spikes
(25 to 49 SPIKES) Aaron Wallrath, Aaron Wallrath Custom Homes (not pictured) Ed Taravella, TARACORP Will Holder, Trendmaker Homes Bill Nylan, Airtron Houston (not pictured) Steve Rudin, Loyd Russel Homes, LP Richard Mogridge, Airtron Houston (pictured above in Green)
q Blue Spikes (6 to 24 SPIKES) Gary Huff, Gary Huff Photography (not pictured) Steve VonHofe, Taylor Morrison Homes Burk Moreland, Keystone Classic Homes (not pictured) Bob Perry, Perry Homes (not pictured) Scott Sage, Sage Built Homes, LLC (not pictured) Kaitlyn Sharp, Custom Plumbing & Hardware (not pictured) Amy Robinson, Fort Bend Publishing Warren Clark, BMC SELECT (not pictured)
Kevin Frankel, CGP, Frankel Building Group (not pictured) Curtis Southard, Airtron Houston (not pictured) Denny Patterson, Airtron Houston Richard Mogridge, Airtron Houston
Stuart Feldman, Gulf & Basco (not pictured) Allen Griffin, Gryphon Builders (not pictured) Don Klein, Chesmar Homes Richard Mogridge, Airtron Houston Karen Travelstead, Hann Builders (not pictured) Scott von Gonten, ConserveIQ, LLC Steve VonHofe, Taylor Morrison Homes Dan Wallrath, Aaron Wallrath Custom Homes (not pictured)
The apartment industry is profiting from higher absorption rates, with more than 15,000 units absorbed. There were approximately 4,000 units built. The pricing power exercised by the apartment will, as Inselmann explained, trigger people to transition to home buying and deliver more qualified homebuyers to the builders.
Since the recovery in the late 1980s early 1990s, cumulative market demand has picked up, added Inselmann. He noted that it takes one and a half new jobs in Houston to create one new household. These are calculations that can be integrated to determine housing growth. However, last year 18,500 homes were built and there was no job growth. The prior year, there were approximately 18,000 houses built, and more than 100,000 jobs were lost.
He encouraged that the cumulative demand from the late 1990s and early 2000s has been absorbed, and there will have to be some maintenance for that loss. “The market is really flighty and spotty,” said Inselmann, which warrants more than ever builders to focus their efforts diligently on everyone who comes through to look at a model home.
GHBA would like to thank the Forecast Luncheon sponsors, Suncoast Post -Tension (
www.suncoast-pt.com) and The Stevenson Group (www.
thestevensongroup.com).
Mike Inselmann is a widely respected authority on housing supply/demand characteristics, and a primary source of information about housing trends for the Greater Houston Builders Association. A native of San Antonio, Inselmann is a graduate of Rice University.
GREATER HOUSTON BUILDERS ASSOCIATION – BUILDING A BETTER FUTURE | HOUSTON BUILDER | FEBRUARY 2011 13
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