This page contains a Flash digital edition of a book.
18 www.thedesignermagazine.com


Cover Feature


Firm Footing


During these tougher times, consumers and specifiers are now opting for more long- lasting, better quality products that have a reduced impact on the environment. Flooring manufacturers are stepping up to meet the challenge, as Stacey Sheppard finds out


Dinesen’s Douglas flooring comes in planks that are 30cm wide, 3.5cm thick and 4m long. These planks have been treated with lye and white soap


TRENDS


in interior home design are


dependent on, and influenced by, many different factors from history, art and culture to the changing seasons and the latest fashions to hit the catwalk. However, it is also influenced by socio-economic factors and there can be no doubting that the global recession has had a profound effect. “The ‘trend pendulum’ has swung away


from cheap and cheerful back towards quality and longevity,” says Victoria Redshaw, founder and lead trend forecaster at Scarlet Opus, a company that provides trend forecasting, interior and design services and business development services to the interiors sector. “Post-recession, there is a strong focus on not wanting to be wasteful. Not wanting to waste time, resources, materials or money. Consumers will increasingly expect products to be long-lasting and kind…and that includes flooring,” she says. Flooring designers and manufacturers


must therefore ensure their products are thoughtfully designed, well made, ethically


Montmartre jazz club in Copenhagen features Dinesen’s HeartOak wooden flooring. The planks are 40-50cm wide, 3cm thick and 2.5-6m long. The flooring has been treated with natural oil


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60