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FROM THE DESK OF THE PUBLISHER


Very recently Matt Zuccaro, President of the Helicopter Association International released a Presidential Message entitled “Do we have the collec- tive will”? These messages do not come out very reg- ularly, but when they do I make it a point to read them very closely. Matt has a wonderful tendency to deliver his message in a manner, which leaves very lit- tle room for misunderstanding. He tells it like it is. No beating around the bush, any purposeful sublim- inal intent, just plain old logic and sound judgment. I like that. His recent message is quite simple in context,


but makes me wonder if in fact we, as an industry, are capable of accomplishing? The question is this; can we fully shift our focus to safety first and put profitability second? Great goal, looks good on the surface, but is it truly achievable? Sadly, I am afraid it is not. There are a great number of resources available today which enhance safety. Modern equipment with all the newest technologies built right in, improved weather tools smack dab in the middle of the instru- ment panel, even voices going off in your headset warning of obstacles and terrain. Great tools if you’ve got them. But nothing can match the effec- tiveness of the one tool we all too often learn was lacking, or impeded, good judgment. It is never too late to exercise good judgment.


No doubt there have been times when good judgment was not exercised prior to, or at the beginning of a flight, but managed to pop up at some critical point moment and alter the outcome of the flight, pre- venting a mishap.


Every pilot who has been around for a while has been faced with hard choices when making the deci- sion to accept a flight, or turn it down. I clearly remember, back in the day, having a base manager state, “Weatherman says it’s VFR, you go. Every time you pull pitch you are earning revenue. That’s a Commercial Pilot Certificate you’ve got in your pocket, use it. And if you won’t go, I’ll find someone who will”. Ugly statement, but true. The frightening part about that statement is that the management culture in that particular company, at that time, condoned it. Good judgment prevailed in that case, but imagine how often a pilot may feel his employment status may hang in the balance with these types of pressures? No one is born with inherently good judgment. This has to be learned through experience, good training, in an environment, which truly supports a “Safety First” culture.


In my opinion, Mr. Zuccaro has take a very bold step in a new direction by tossing the “profitability motive” onto the table in the context of safety. Initially, this will become a tough pill to swallow because it causes the benefactors of profit to shift their gaze from operations to the mirror.


Best Regards,


RON WHITNEY PUBLISHER


PUBLISHER/EDITOR IN CHIEF Ron Whitney


ron@rotorcraftpro.com


ASSOCIATE PUBLISHER Darian Weaver


darian@rotorcraftpro.com


DIR. BUSINESS DEVELOPMENT Butch Cole


butch@rotorcraftpro.com


ONLINE EDITOR Lyn Burks


lyn.burks@rotorcraftpro.com


VICE PRESIDENT/CFO Clay Branum


clay@rotorcraftpro.com


VICE PRESIDENT/CAO Rick Weatherford


rick@rotorcraftpro.com


ACCOUNT EXECUTIVE Mickey Walker


mickey@rotorcraftpro.com


MANAGER, ONLINE ACCOUNTS Lynette Burks


lynette@rotorcraftpro.com


COPY EDITOR Ashley Dempsey


ashley@rotorcraftpro.com


CIRCULATION DIRECTOR Pam Fulmer


pam@rotorcraftpro.com


LEGAL COUNCIL Casey Duncan


casey@rotorcraftpro.com


RISK MANAGEMENT Steve Lawrence


steve@rotorcraftpro.com 3 ROTORCRAFTPRO.COM


Rotorcraft Professional®


is published twelve times a year and


mailed out on or around the 20th of the month being covered by Oak Mountain Media, LLC, 3100 Lorna Road, Suite 201, Hoover, Alabama 35216. Rotorcraft Professional®


ified subscribers. Non-qualified subscription rates are $57.00 per year in the U.S. and Canada and $84.00 per year for foreign sub- scribers (surface mail). U.S. Postage paid at Birmingham, Alabama and additional mailing offices. Rotorcraft Professional®


is distributed to qualified readers in the


helicopter industry. Publisher is not liable for all content (including editorial and illustrations provided by advertisers) of advertisements published and does not accept responsibility for any claims made against the publisher. It is the advertiser’s or agency’s responsibility to obtain appropriate releases on any item or individuals pictured in an advertisement. Reproduction of this magazine in whole or in part is prohibited without prior written permission from the publisher.


POSTMASTER: Send address changes to: Oak Mountain Media, LLC, 3100 Lorna Road, Suite 201, Hoover, AL 35216


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