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Save The Beach


German artist HA Schult has created a pop-up hotel fashioned from beach garbage in the centre of Rome for Corona’s ‘Save The Beach’ campaign.


German artist HA Schult, famous for his ‘trash themed’ artwork, created this pop-up hotel in the centre of Rome from beach garbage as part of international beer brand Corona’s Save the Beach campaign. Supermodel Helena Christensen was the first guest to stay in the


installation which Schult describes as “a representation of how we can expect our beaches to look unless actions are taken now to protect them.” The two-floor hotel, with space for ten guests per night, opened


throughout June. Members of the public were invited to stay at the hotel for free via a series of competitions organised on the Corona Save the Beach website and its Facebook page. The artist created the hotel in sections at his atelier in Cologne,


Germany. It is built almost entirely from rubbish, including litter collected from European beaches. www.coronasavethebeach.org


186 SEPTEMBER / OCTOBER 2010


WWW.SLEEPERMAGAZINE.COM


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