TECHNICAL SERVICES
Swisscom Changing the economics of the guestroom
expertise also allows us to design cutting-edge, IP- based guest solutions such as ConnectedHotel TV which substantially reduces the hotelier’s cost to install and maintain an interactive HD TV service.
How does IP convergence benefit the guest… A converged network that embeds a wide variety of applications allows hoteliers to reuse customer information in a different context, to personalise service delivery and provide a consistent guest experience. What a pleasant surprise for a guest to find their preferences from a previous stay reflected in the room settings and TV channel line-up. Moreover, the seamless interfacing of applications opens up a range of opportunities for hoteliers to design innovative service offerings. At the CitizenM Glasgow for example, guests have one single handheld device – a Philips Moodpad – through which they can program everything from mood lighting and music, to live-TV, movies-on- demand, window shades, heating, and air conditioning. And logically, Swisscom manages not only the hotel’s IP infrastructure but also the Moodpad in every guestroom.
…and the hotel operator? Making use of IP technology provides hotel operators with streamlined processes, lower cost structures and a scalable network infrastructure, allowing them to continuously innovate their guest services. Cost savings result from the infrastructure sharing amongst multiple applications but also from the opportunity to have all these applications managed and monitored through one party rather than several individual vendors that do not communicate with one another. Bringing together all service providers in one integrated setup, we can offer the hotel a master SLA (Service Level Agreement) which drastically reduces complexity and makes the hotelier’s job much easier. After all, networks are not a core competency for hoteliers. We let them focus on what they do best, which is providing hospitality!
www.swisscom.com/hospitality 136 SEPTEMBER / OCTOBER 2010 WWW.SLEEPERMAGAZINE.COM
St. Ermin’s Hotel becomes one of first to install Swisscom’s ConnectedHotel TV solution
St. Ermin’s Hotel London is set to ‘plug’ into the world of IP television and web based guest services as it becomes the first hotel to take delivery of Swisscom’s ConnectedHotel TV solution.
ConnectedHotel TV is the only interactive TV solution for the hospitality industry that delivers HD TV, video on demand, and wired and wireless Internet access to a purpose designed LG flatscreen via one converged network.
Swisscom will supply ConnectedHotel TV to a total of 328 guestrooms as part of a major refurbishment currently underway at the hotel. Swisscom already provides seamless Wi-Fi coverage throughout the St. Ermin’s, a service that will be complemented by wired Internet access in all guestrooms at no additional cost once new TV install has been completed.
Steve Eckley, Senior Vice President of Amerimar Hotels that owns the property, explains why Swisscom became the preferred technology partner for this project: “We are impressed by the cost-effectiveness of the new ConnectedHotel TV solution, but also by the flexibility offered by the Swisscom system to customise the guest interface. For example, as an additional revenue stream, we can now create advertising packages to encourage partner businesses, e.g. local bars, restaurants and visitor attractions to promote their services via our TV screens.”
“Also from an investment point of view the ConnectedHotel TV package that Swisscom presented is the most attractive. Not only do we save the cost of 400 set-top boxes and their ongoing energy consumption, Swisscom was also happy to adjust their pricing model to suit our business needs. We now have a transparent cost structure that we can review as new web based content and guest services becomes available to us.”
Simon I’Anson, Vice President Sales EMEA for Swisscom Hospitality Services adds: “ConnectedHotel TV comes at a time when many hoteliers still struggle with a number of providers for different guest services and service elements like cabling, hardware, software and content. Typically these service providers are all mutually unconnected, resulting in unnecessary cost. We are determined to bring simplicity and savings to an industry whose operating cost structures are still way too high.”
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