Easy Access

Green Info to Go

Anyone tired of wad-

ing through websites and blogs trying to locate that one bit of informa- tion that will answer their question about which is the better way to go green will appreciate

GreenYour.

com. Categories include home, office, body, lifestyle and transportation. But that’s only the beginning. Inquirers can simply type in the query of the moment and voilá, up comes brief, well-orga- nized bulleted lists of easy-to-understand tips and insight on the topic. Plus, in some cases, bonus comments by helpful bloggers.

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natural awakenings

May 2010

25

Perfect Storm

More Corporations are

Catering to Green Moms

Thanks to the blogosphere, inter- active group websites and online social media, women are becoming increasingly educated about how to avoid what may be harmful to their families as well as how to lessen their family’s negative impact on the environment in which they live. They are vocal about their need for sustainable products at affordable prices, and companies are respond- ing to meet the demand.

“Green sensibilities are trick- ling down to the general market,” observes Wendy Goldman Scherer, a partner at the Social Studies Group, commenting on the group’s

new report, Green Mom Eco-cosm.

The researchers concluded that while loyalty to classic brands remains, more moms are sacrificing brand preference for environmental considerations.

Find the full report at SocialStudiesGroup.com. Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64