nullritish nullssociation of nulleisure nullarks,
£
nulliers and nulltt
C
ractions
nullnullnullnullnullnullnullnull calls “cautious onulltimism.” He’s connulldent that
ONOMY
with new rides and restaurants, nullackage deals and a
favourable enullchange rate, the nullritish tourism industry can
weather this economic storm.
nullerlin Entertainments in nulloole, England, the owners
and managers of nullEnullnullnullnullnullnull nullarks, renullorts that while
all four nullEnullnullnullnullnullnull nullarks have indeed noticed fewer long
distance visitors coming through the gate, this has been
£
more than offset by a rise in the number of local visitors.
This has encouraged nullohn nullakobsen, nullanaging nullirector of
nullEnullnullnullnullnullnull nullarks to be “cautiously onulltimistic” that this
C
of travel deals” declares nullenevieve nullhaw nullrown, senior
trend will continue throughout this summer and the rest
editor of Travelocity.
of this year.
“nullrice is now the most imnullortant factor when travellers
“nulle are nullarticularly fortunate during these tough
are booking both nullights and hotels. nullrices are down for
economic times that nullEnullnullnullnullnullnull nullarks are geared towards
O
all tynulles of vacations including nullights, hotels, vacation
families with children ages null to nullnull. nullarents with children
nullackages and cruises,” she says.
that young.....are still including our family theme nullarks in
Indeed they are. nullrom nullnullfornullnull admissions, nullnullnightsnull
their travel anull ns.”
fornullthenullnullricenullofnullnull nullackages and cutnullrate season nullasses
nullike the nullEnullnullnullnullnullnull nullarks, Hersheynullark, in
N
to innullnullark meal snullecials and morenullfornullless nullricing,
nullennsylvania, is doggedly nullursuing the family market.
nullark onullerators everywhere are busily devising discount
“nulle don’t have the biggest, highest or fastest anything,”
nullackages and valuenulladded ticketing aimed at coanulling
says nullohn nullawn. “The focus of our marketing is value.
dealnullhunting vacationers through their front gates.
nullenullre concentrating on reminding families that we offer a
O
nullultural and knowledgenullbased attractions such
full daynulls entertainment for every member at nullrices they
as science centres, nulloos, museums, even symnullhony
can afford.”
orchestras, are also dealing for dollars, although nullerhanulls
nullnderlying the welter of discounts and deals being
with a little more subtlety.
offered by nullarks and attractions is a fear of having to
M
“They’re doing nullromotions that don’t even mention the
lower basic admission nullrices. Enullnullerience nullroves that when
word discount,” renullorts nullack Rouse.
recovery anull lly comes, it can take an attraction years to
nullaking a virtue of a necessity, many attractions are
ratchet nullrices back unull to their nullrevious levels.
canullitalising on the fact that this recession is keenulling
Regardless of the state of the economy, consumers
tourists closer to home, touting nullstaycations’ nullstaynullatnull
always enullnullect value for their money and invariably they
home vacationsnull that are easier on the wallet rather than
Y
deenull value in terms of the nulluality of an enullnullerience as
more distant holidays. In nullritain, unullnuller linulls are being
much as its cost. In nullawson’s view then, the leaner times
stiffened with what nullolin nullawson, chief enullecutive of the
get, the more attention should be nullaid to things like
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52