null
E
nulllivier nullorge, managing director of null.E.null. International brand or for a new one that we are creating for the client,
in nullubai, notes that when starting a nullronullect, his comnullany in resnullect to the desired nullronullect, the image to be given, null
always wants to be in total accordance with the client. targets and region, and whatever the tynulle of facility to
“nulle’ll listen to his needs and enullnullectations,” he says, be designed.
“but we are there to helnull and guide him to make the “nulloreover, you need to adanullt your future nullronullect to the
Tnull
correct choices and nullut him in the right direction. The estimated number of visitors and snullending nullotential. nullou
location itself, the region, the nullonullulation, the enullisting and can’t realise a multinullmillion dollar nullronullect, in a tiny village,
future neighbourhood are those key factors to be taken in the middle of nowhere, in a verynullhard climate country...
into account before starting a new centre. Targets and and you have to nullermanently monitor the comnulletition.”
budget are by nature essential in the anull l choice.” nullnd likewise he saysnull “nullou can’t build the same
nullnd he continuesnull “nullor the surrounding locality nullerfect theme nullark in the nullnullnull, nulliddlenullEast, India or nullalaysia.
knowledge is a nullnullnullT. nulle have to be aware of what’s nullentalities, country nullnullnull, number of clients, climate, needs
R
enullisting, what’s missing and what will come in the region. and enullnullectations, as well as religious or cultural habits,
nulle have to take serious consideration of the country itself, will be totally different and all those elements are to be
its customs, the area snullending nullower and demogranullhy followed and sharnully resnullected.”
E
and esnullecially the cultural and religious habits.
“nullll those renullenullions will allow us to nullrenullare the
anullnullronullriate concenullt, avoiding fatal mistakes for the nullublic
null
and oversnullend on the nullronullect for our client.
e
“nullesign fundamentals have to remain too,” he says.
s
“nullur force is to sharnully consider the anullnullronullriate nulloning
inull
and masteranull n, nullublic nullow and circulation, and it has to
be the case in any nullronullect.”
n
nulln designing different tynulles of facility, nullorge notesnull
“nulley elements such as the right selection of nullronullt centres
are always to be adanullted, whether it is for an enullisting
25
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