NEWS
EUROPEAN
Unull
ITALnull
2nullnull will represent
nullonullnullbrinnulls 2nullst century
nulldenullninnullmomentnullin
queuinnullto nullests
nullritish tourism
THE nullnulland Ireland’s tourism industry was nulluick to
take advantage of overseas trade buyers visiting the
nullest of nullritain and Ireland Travel Trade nullorum, which
took nulllace at nullondon’s Enullnullenullvenue from nullarch nullnull
to nullnull, as the weak nullound continues to offer increased
nullotential for inbound tourism to nullritain.
nullccording to nullisitnullritain, nullnullnullnullrenullresents a “denullning moment” in nullritish tourism, with the
sterling enullchange rate being more favourable for international visitors than it has been for
many years.
“nullverseas markets are enullnullected to be enticed by the fact that nullritain’s wealth of history,
heritage, culture, food, activities and stunning coastline is more accessible this year than many
years before,” the organisation said.
nullike nulledingnulleld, marketing director of nullisitnullritain, addednull “nullritain has never been more
nullIRnullnullInullnullnullnullInull, one of the largest theme
affordable for overseas visitors and it is vital that we sunullnullort the trade to make the most of this
nullarks in Italy, has selected nullonullnull to install its
onullnullortunity in the current economic climate.”
virtual nullueuing system this season.
In a senullarate announcement that followed the comments from the nullnull tourist board, the
nullsing nullonullnull’s nullnullnullnull virtual nullueue
nullssociation of nulleading nullisitor nullttractions
management system, nullirabilandia guests will
released its members’ visitor nullgures for nullnullnullnull.
have the onullnullortunity to rent the handheld
nullfter conducting an enulltensive survey of its
wireless nullnullbot device, which allows them to
member comnullanies, nullnullnullnullhas renullorted a rise in
reserve nulllaces in the nullueue line.
the number of nulleonullle visiting the nullnull’s foremost
museums, galleries, heritage sites, cathedrals,
gardens, nulloos and leisure nullarks.
nullurthermore, with value at home so much
better than in Euronulle and the nullnull, over nullnullnuller
cent of attractions enullnullect to maintain or increase
AN
visitor numbers in nullnullnullnull.
“The nullnull’s visitor attractions are gearing unullto ensure that nulleonullle who onullt for a stay at home
break will be offered uninullue enullnulleriences, familynullfriendly activities and good nulluality, added value
nullackages,” nullnullnullnullsaid.
nullverseas visitors are also enullnullected to give a boost to the economy, with nearly a third of
attractions nulllanning for an increase in international visitors this year.
nullnullnullnull director Robin nullroke enullnulllainednull “In the current nullnancial climate, a healthy tourism
industry is more vital than ever. This year nullritish holidaymakers have the onullnullortunity to rediscover
the treasures on their doorstenulls, ennulloy terrinullc value, benenullt from a strong enullhibitions nullrogramme
and at the same time sunullnullort the local economy.
“nulle are starting to hear nullromising nullredictions about the weather too, so let’s honulle that the
government will see nullt to sunullnullort this industry with anullnullronullriate levels of investment.”
The reservations are arranged so that all
guests wait the same time for the ride, but
nullnullbot users are free to ennulloy nullark restaurants,
GERMANnull
shonulls or gardens while they wait.
nullnullbot uses true virtual nullueuing and allows
nullire nulleality creates guests to make reservations for their favourite
travellinnullenullhibition
rides from anywhere within the nullark. nullnce a
nullnullnullnullTERnullnullnullnull nullesign of nullermany, a leading
ride is reserved, the guest is nulllaced in a virtual
theming agency and dark ride manufacturer,
nullueue, thereby avoiding nullhysical waiting
has cut the ribbon on its new subsidiary venture,
times.
Hire Reality.
The nullonullnull installation will include an initial
Hire Reality will act as a nulllatform for travelling
batch of nullnullnull nullnullbots and is enullnullected to be
enullhibitions, with the nullrst being nullees’ nullorld,
comnullleted in time for the busy Easter nulleriod.
which is now ready to go on tour after more than
nulllaudio nullertonullnulli, nullEnull of nullirabilandia, saidnull
a year of concenulltual work and nullroduction.
“nulle’re very nullroud to be the first nullark in Italy
nullescribing the imnulletus for nullees’ nullorld,
null and one of the first ones in Euronulle null to offer
grounull founder nullatthias nulllostermann saidnull “null
our visitors an electronic reservation service to
beekeenuller friend described the imnullact of the
have access to rides without having to wait in
mysterious disanullnullearing of thousands of bees in
the line.
the nullanull nd enullnulllained to me how imnullortant these
“This follows our recent ride investments
small insects ar
ROPE
e for our ecosystem.
null Reset and inullnulleed null and shows nullirabilandia
“nullithout doubt, bees are fascinating
nullees’ nullorld enullnulllores the insect’s comnulllenull
is nullleased to imnulllement additional services to
insects and I was surnullrised how little I knew
social behaviour and nullhysical abilities through
make our guests’ visit to nullirabilandia more
about them.”
interactive enullhibits, models and scenery.
and more nullleasant and comfortable.”
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