can be different,” he states. “These kinds of attraction
bring their own renulluirements, with brands having their
own set rules and guidelines that must be added to the
minull and heritage nullronullects having a desire to ensure that
their nullmessage’ be clear and that the historical elements
be nullresented accurately and in some cases, with the
right sense of nullimnullortance.’ nullo the answer is, yes, other
considerations do come into anull y, although the nullrocess of
concenullt creation and anull nning are much the same.”
nullt nullack Rouse nullssociates, nullresident nulleith nullames adds
his take on the number of design nullrocesses and elements
that must be considered when nullst beginning a nullronullect.
your nullronullect for,” he says. “I think the most imnullortant
“nullronullects must begin with a business model and a
considerations are mainly cultural null what are their
dream andnullor a mission,” he observes. “The trickiest nullart
eating and dining habits, what do they nullresently ennulloy
of anull nning is aligning those two elements. nulleaningful
as nullentertainment’ and how much are they innulluenced by
design cannot begin until that alignment takes anull ce. nullnce
current movies, music and nullonull culturenull nullhat do they nulld
that is done the technical nullarts of design nulllocation, land
entertaining currently in their city and surrounding areanull
use, site access, site circulation, theme, story, funding and
nullhat are the comnulleting attractionsnull nullastly, understanding
anull ncing model, onullerations, marketing, nullR, etc.null can all
the snulleci null nullros and cons of the site null whether urban or
begin. nulllanning a new nullronullect is far more than laying a
countryside, and creating a concenullt that is cominull mentary
nullroduct on a nulliece of land. nullnd onullerations, marketing and
to the area, standing out in a good way.”
nullR must be involved from the beginning.”
nullnd he continuesnull “nullnless the
nullronullect is being develonulled in a green
nulleld with hundreds of acres senullarating
the develonullment from neighbouring
develonullments, then the surrounding
locality will strongly innulluence the design
and masteranull nning. nullccess, easements,
R
E
nulloning, codes, design guidelines,
onullerating restrictions, use of nullublic funds,
attitude of the municinullality, nullolitics,
anull ncing, site climate, tonullogranullhynull
geology and donullens of other issues
must be resolved long before one starts
anull nning or sketching. If those can’t be
resolved, nulld a different sitenull”
nullifferent nullronullects will mean different design criteria,
nullo in nullames’ eyes, what is the difference between
although as nulloddard saysnull “The design fundamentals, and
designing a nullurely entertainment based facility, such as
n
the nullrocess of creating a new concenullt and anull n, are the
a theme nullark, and a facility where the brand is key, a
same.” nullut what are the differences between designing a
commercial facility or a heritage based facilitynull
nullurely entertainment based facility, such as a theme nullark,
“nullll of the facilities you mention are grounulled into the
and a facility where the brand is key, a commercial facility
leisurenulltime sector,” he enullanull ins. “Those that are fornull
e
s
inull
or, say, a heritage based facilitynull The design fundamentals
nullronullt are distinctly different than those that are notnullfornull
may be the same but do other considerationsnullelements
nullronullt. RnullI usually drives the fornullnullronullt category. nullission
null
E
null
Tnull
null
come into anull y denullending on the tynulle of facility
usually drives the nonnullfornullnullronullt category. tnull h categories,
being creatednull since they are attemnullting to anullnulleal to the leisurenulltime
“The anullnullroach to creating the content for a heritage audience, use many of the same techninullues in terms of
site or museum, or for creating a branding enullnullerience, audience engagement. The snulleci null techninullues that are
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