null
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Alnullerto nullamperla is President of the wellnullknown
nulltalian ride manufacturer Antonio nullamperla
SPA which has a worldwide customer nullase and
produces an enulltensinulle range of attractions from
childrennulls rides to roller coastersnull nullere he discusses
some kenull aspects of the industrnull with InterPark
editor Andrew Mellornull
IP: How do you think the themenullamusement nullark
industry has changed in the nullast nullnull years or so and what
has been the most signinullant changenull
null
l
b
e
r
AZ: I would say all the mergers. This is the most
signinullant and imnullortant issue and it modinulles how you
have to sell to nullarks, dealing with large cornullorations.
nullreviously we had nullarks which were owned and run
by nulleoenull who were nullliving’ the nullarks with sensitivity.
nullow most of them have managers who have a different
anullnullroach to what it used to be and who nullust look at the
nullgures and canullital enullnullenditure. nullfore, when the owner
was looking for something new, they would think “this is
going to be good for my nullark and nulleoenull will like it,” but
now the nulleoenull we as manufacturers and sunullinull ers are
dealing with, in the manullority of cases, talk in a different
language so it is a very different and difnullult challenge.
IP: nullhat would you say are the industry’s main concerns
Zam
at the nullresent timenull nullhat are its biggest challen
p
gesnull
AZ: I think the main immediate concern in the industry
regards the stalling of many nullronullects which had been
announced and, although not cancelled, stonullnulled or
delayed over a few years. nullnother concern we have is to
further increase or at least to maintain the level of safety
we have achieved so far in our nullroducts and environments
era
38
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