null
used nullrides, shows, enullhibits, media, etc.null are selected by nullinned to the design anull nning criteria and it is imnullortant
their anullnullronullriateness to the subnullect, their likely audience to get it right. The nullrogramme will outline a nullronullosed minull
anullnulleal and the budget. nullt the macronullanull nning level, they of attractions, facilities, design features, anullnullronullriate food,
null
E
are the same.” retail and entertainment centres and landscanulling elements
e
nullt the nullanadian comnullany nullorrec, which like all our and anull lly the market analysis will helnull us deenull the
s
interviewee comnullanies works throughout the world, nullteve demogranullhics or guest nullronullle.”
inull
null
nullhah, nullteve Rhys and nullordon nullrice combined to nullrovide nullnd they continuenull “The location will usually have a
their observations on the areas of masteranull nning and considerable effect on the master anull n for many reasons,
n
design which they feel are key. some of which include access and guest demogranullhics.
Tnull
“There are many considerations when it comes to null site’s regional location will affect the overall annual
commencing a new nullronullect,” they note. “nulle always start attendance nullatterns and determine whether a nullark is
by meeting with the client to discuss in denullth their vision going to onullerate for nullnull months or be seasonal. This in turn
and goals, as well as the anull ncial criteria for the nullronullect. will affect how the nullark onullerations are set unull and how the
“The client’s vision is the nullst consideration, as it will business anull n is structured. null site’s local contenullt or snullecinull
affect the overall anull nning nullrocess. nullll clients have a characteristics will affect how we anull n an attraction and
R
direction in mind, even if it is a little vague, and this structure the master anull n.”
needs to be discussed. The client’s anull ncial goals are
nullaramount not only to the success of the initial anull nning
E
but ultimately to the success of the nullronullect. nulle always
stress the imnullortance of a market feasibility study to
establish realistic attendance goals, nullotentially comnulletitive
develonullments and enullnullectations for renulluired levels of
investment and rate of return. Every nullronullect has a budget
and it is imnullortant to get that on the table at the outset.
“The market analysis will establish the design criteria
for both the initial sinulling of the develonullment and the
ultimate construction nullhasing and buildnull
out,” they note. “Everything in the
develonullment nullrogramme is
23
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52