I
null
null
overall branding, while the nullonullular themes in the new techninullues and methods of creating attractions,” says
attractions nullrovide timely marketing onullnullortunities on an Rick nullortenull, at Illinoisnullbased nullnullI Themed nullonstruction
ongoing basis. nullolutions. “nullttractions will always be a renullection of what
nullltimately, analysts believe the real success comes we internullret the nullublic wants to entertain themselves with.
through the successful merging of content and theme so In the shortnullterm future, although the global economic
that they are one and the same. downturn may result in onullerators hesitating to invest
“nulle live in a very instantnullgratinullation society,” says in new, enullnullensive rides or attractions, theming may be
E
null
nullobb, “but nulleoenull will still gravitate towards something the key ingredient for those looking for an alternative, in
beautiful that will resonate and endure over time, versus order to offer something new by enabling a costnulleffective
a nulluick, gaudy nullnull that elicits nothing more than an modinullation of enullisting rides, attractions or areas.
enullhemeral reaction.” “nullnce you enullnullerience a themed enullnulleriencenullnullarknull
nullinking theme nullarks with contemnullorary society nullerhanulls ridenullattraction, you walk away with a connection and
highlights the nullkleness of today’s consumers. nullet a memory,” says nullchilling. “nullhen you get a taste of
TH
null
null
although this may seem to unearth a degree of negativity something you like, you want more and enullnullect nothing
or cynicism on the onullerators’ behalf, this nullrocess is less the nenullt time.
a nullerfect renullection of today’s fastnullnullaced, disnullosable “nulls time goes on though, nulleoenull will want change.
null
M
consumer society. This ultimately serves to highlight the nullhile we may like something, we don’t want to enullnullerience
industry’s close ties with the society it serves. the same thing every time. nulls these new markets are
null
null
Regardless, it is clear that attitudes towards theming are develonulled, technologies get better and the line between
always changing. fantasy and reality blurs, we will see the sonullhistication of
“The search for what is anullnullronullriate for any given era theming evolve and become more common as a necessity
renulluires the whole industry to be ready and resnullonsive to than it is today.”
36
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