(Left and far left) the FlowRider prod-
Machines (AWM), has come up with a dif- opinion, Body Glove Waves SurfStream is uct is evolving into the FlowHouse
ferent type of wave, SurfStream, which the most fun, the safest, and has the most attraction; (above) Wave Surfer’s trav-
claims to be the world’s fi rst standing wave options to ride different types of waves.” elling wave can go as fast as 70km/hr
surf machine and provides an authentic There are a handful of SurfStreams in
surfi ng experience, using a real surfboard. operation, which were sold prior to the new
Adjustable, gravity-driven waves are pro- agreement, but the partners now plan an THE OTHERS
duced, from body boarding and learning aggressive roll out. Body Glove licensees German company, ATV Action Team, diver-
waves, to tubular and river waves. It’s an in Asia, Europe, South America, Middle sifi ed from making snow for tv production
endless standing wave, made by continu- East and Canada are preparing to promote, companies to creating surfi ng products
ously pumping water in a recirculating pool sell and market the product. two years ago. The Wave is a standing
and channel system, and is great for learn- “Multiple deals are in the works and wave, which uses endlessly revolving water.
ing to surf, as beginners can focus on foot some are under contract,” says Meistrell. Staff at the company studied Munich
placement and balance immediately, and “My goal is to have 100 new Body Glove River’s famous wave, The Eisbach, as a
get the feeling of gliding over water. Waves up and running in the next fi ve basis for the technology, setting out to
For the more accomplished, a second years. Based on our negotiations, I believe create an experience which is as close to
product, PerfectSwell, has a larger pool this is not only possible, but is also very surfi ng as possible. The products range in
and a wave, which is created at one end likely to exceed my goal.” size from 15m (49ft) to 30m (98ft)-wide and
and breaks in the pool so riders must
learn to paddle in and pop up. They come
in different sizes and prices, and with dif-
ferent horsepower to increase the size of
the waves. An 8ft (2.4m) tube wave can
be created, but 90 per cent of average
customers wouldn’t be able to cope with
this. The rough price of an installation is
$1.2m (£700,000, 800,000), but depends
on customer requirements. PerfectSwell
also incorporates a wind over water ‘horn’,
which makes the wave more like the wind-
generated waves of the ocean, rather than
the tidal-based products on the market.
McFarland signed an agreement with
watersports and lifestyle retailer Body
Glove in July 2009, which marries AWM’s
technology with Body Glove’s branding
and marketing experience. Body Glove’s
CEO, Robbie Meistrell (another Californian
surfer), says he’s never been so excited
about a product: “I’ve been in the surf
industry my whole life and I’ve ridden many
different types of artifi cial waves. In my One hundred Body Glove Waves SurfStream are planned to open over the next fi ve years
AM 1 2010
©
cybertrek 2010 Read Attractions Management online
attractionsmanagement.com/digital 69
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