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EXPO
people – and diversity in the arts, business, cul- relationships. It’s about new ways to step
ture, science and education, ranging from The US Pavilion will present a story up to challenges. Act two is an urban
major business forums, to performances that radiates powerful core values fairy tale – a metaphor for collaboration,
by foremost art companies, exhibitions, shared by the Chinese and American showing Americans from different ethnic
workshops and receptions. “Our events backgrounds working together and it
programme will offer an opportunity to cel- shows what we could achieve on an inter-
ebrate the many partnerships between the is responsible for the US pavilion. “The US national scale if we all work together. Act
UK and China while creating new and sus- doesn’t have any big political agenda here, three will give the sponsors the opportunity
tainable links,” says Featherstone. it’s to put across a positive message and to speak directly to visitors and share the
the mutually helpful hand of trade.” things they’re excited about.”
US PAVILION Rogers describes the pavilion as an The building also refl ects the story and is
The US will showcase sustainability, team- overture, with three acts: “There’s a gath- a model of working sustainability, with solar
work, health, struggle and achievements, ering area to welcome guests with the panels, rough garden, water capture and a
and will highlight US innovation, particularly occasional appearance from Hilary Clinton heat absorbing membrane.
in environmental initiatives and share ideas and Barack Obama.
on creating better cities and communities. Act one is about innovation – as we face OTHER PAVILIONS
“China’s throwing a party and the US challenges of the 21st century, we need Saudi Arabia could end up with the most
wanted to show up and bring a favour!” new innovations, technologies and ways of expensive pavilion, with the biggest cinema
says Bob Rogers, founder and chief crea- working together. This is about innovation screen on earth – 1,600sq m (17,200 sq ft)
tive offi cer of BRC Imagination Arts, which in sport, art and human and international and 150 date palms planted on the roof.
PARTICIPATING COUNTRIES
AFRICA • Libya • Burkina Faso • Djibouti • Panama • Uruguay
• Malawi • Ghana • South Africa • Togo • Belize • Guatemala
• Botswana • Liberia • Somalia • Gambia • Antigua & Barbuda • Bolivia
• Chad • Niger • Guinea-Bissau • Mexico • Canada
• Mozambique • Uganda • Mauritius AMERICAS • Ecuador • Bahamas
• Ethiopia • Sierra Leone • The Democratic • El Salvador • Haiti • Honduras
• Madagascar • Cameroon Republic • Nicaragua • Chile • The Federation of
• Rwanda • Kenya of Congo • Venezuela • Trinidad & Tobago St Kitts and Nevis
• Morocco • Zambia • Tunisia • Jamaica • US
• Namibia • Tanzania • Gabon • Peru • Cuba EUROPE
• Senegal • Cote d’Ivoire • Sudan • Saint Vincent & • Barbados • Malta
• Angola • The State of • Zimbabwe the Grenadines • Paraguay • Estonia
• Seychelles Eritrea • Egypt • Argentina • Saint Lucia • San Marino
• Lesotho • Mauritiana • The Republic • Costa Rica • Colombia • Austria
• Guinea • Nigeria of Congo • Commonwealth • Brazil • Romania
• Benin • Equatorial Guinea • Comoros of Dominica • Grenada • Greece
• Burundi • The Central • Mali • Dominican • Suriname • Portugal
• Algeria African Republic • Cape Verde Republic • Guyana • Moldova
46 Read Attractions Management online attractionsmanagement.com/digital AM 1 2010
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cybertrek 2010
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