ATTRACTIONS MANAGEMENT
Disney’s Shanghai theme park will be the fourth in East Asia
Green light for Shanghai Disney park
The Walt Disney Company has received Commenting, Robert A Iger, president
central government approval for its appli- and CEO of The Walt Disney Company
cation to build a Disney theme park in the said: “China is one of the most dynamic,
Pudong district of Shanghai, China. exciting and important countries in the
The move enables Disney and its part- world, and this approval marks a very
ners to move on towards a fi nal agreement signifi cant milestone for The Walt Disney
to build and operate the park and begin Company in mainland China.”
preliminary development work. The new Shanghai theme park – costing
Upon completion of the fi nal agree- US$3.5bn (£2.1bn, 2.3bn, CNY 23.9bn)
ment, the project’s initial phase would and with a 2014 projected opening date –
include a Magic Kingdom-style theme park will increase Disney’s vacation destinations
containing a number of elements tailored in the region to four, joining Tokyo and
specifi cally to the Shanghai region. Chiba in Japan and Hong Kong.
Merlin to rebrand Cypress Gardens as Legoland
UK-based visitor attractions operator Merlin 2011. The park will become Merlin’s second
Entertainments will rebrand the Cypress Legoland site in North America and, accord-
Gardens theme park in Florida, US, which ing to chief executive Nick Varney, will play
it acquired in January 2010, as a Legoland. an important role in the group’s continued
The theme park in Winter Haven, Florida, growth in the US. “This acquisition proves
US, will undergo a complete redevelop- how serious we are,” he said.
ment and will reopen as Legoland Florida in Although exact details will be revealed
at a later date, Varney revealed that the
145-acre Florida site will be the biggest
Legoland park ever opened, offering more
than 50 rides, shows and attractions.
Merlin has also announced that it will
open its 11th Madame Tussauds wax attrac-
tion, and the fourth in Europe, at the Prater
Park in Vienna, Austria.
Scheduled to open early in 2011, the
£10m (US$15.6m, E11.4m) attraction will be
designed to refl ect the culture of Vienna.
Prater Park is one of the most popular
attractions in Austria and currently receives
The new Legoland will open in 2011 around three million visitors a year.
AM 1 2010
©
cybertrek 2010
www.5d-int.com
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