AUDIOGUIDES
Specialising in developing themed products, Jora Vision has recently extended its remit
to include developing the content for GPS Rangers for attractions operators. Using BarZ
software, Jora Vision can incorporate educational videos, sound, text, animation and pic-
tures into the handheld device, which can then be rented to visitors. Jora Vision will help
develop the concept, script and story, install the system and train staff on how to use it.
JORA VISION
They can also take photos of objects and make their own notes and multimedia guide, allowing visitors to view the fragile documents
audio recordings, all of which are saved onto a website that stu- up close, but they’re also available to fans around the world
dents can access back in the classroom, where they can edit their through a blog and an iPhone application.
collection into a presentation and view their classmates’ work. The Yours, Vincent blog saw a new letter from the artist released
Because venue staff can upload text, photo and audio content daily, allowing visitors to follow the artist’s thought processes. The
to the guide themselves via a website, OOKL can also work as a iPhone application, using Antenna’s Pentimento iTouch technology,
substitute for a traditional multimedia or audioguide, the SEA’s Dan lets users download a multimedia experience recreating the exhibi-
Medicoff says. “However, it’s aimed at venues that can't afford to tion, allowing the visitor to interact with works. “With Pentimento
buy audioguides, which need expensive content and are expensive and the Yours, Vincent blog, we’ve created a powerful means for
to adapt when the collections change, or venues that don't like the the Van Gogh Museum to reach out and interact with audiences all
idea of audioguides because they tend to put visitors into a slightly over the world and a strong marketing and promotional tool,” says
passive state, similar to happens when you watch TV.” Antenna’s Christopher Bazley, vice president, account manage-
The SEA has just completed an OOKL iPhone application aimed ment, for Europe, the Middle East and Asia. “The buzz around
at the public with a more adult look and feel. “You’re learning, but these features has been added to by embracing the power of
not so obviously,” Medicoff says. In the future, he hopes to add social networking sites: both Twitter and Facebook have been used
a number of new features, including a map view, a cross-venue to create robust communities of followers.”
objects search, and ‘crowdsourcing’ – visitors, academics, volun- Antenna is using a similar multi-platform concept in Milan, Italy
teers and friends of venues can create content about objects and for the Edward Hopper exhibition at Palazzo Reale. Following
‘push’ it to the venue, which edits the content and publishes it. “It’s a model Antenna premier in London and York for the National
like Wikipedia, but exclusively about objects in spaces,” he says. Gallery’s Grand Tour, reproductions of Hopper works have been
Antenna Audio has used the web in a different way with a new hung around Milan, with conventional museum labels and a
multimedia guide for the Van Gogh’s Letters: The Artist Speaks number to dial to access an audio track. This time, the image of the
exhibition at the Van Gogh Museum in Amsterdam. The aim was to painting, along with the track, can be texted to friends. “We’re not
bring letters written by Van Gogh to thousands of visitors as well as only engaging local people, but encouraging them to take part in
a global audience through multi-platform delivery. The letters can the dialogue about Hopper's work and its meaning all across the
be accessed at the museum using Antenna’s XP-vision handheld city, as well as augmenting exciting viral marketing in promoting
the exhibition,” Bazley says.
“WE’VE CREATED A POWERFUL MEANS FOR THE VAN GOGH
AUDIO ADVANCES
MUSEUM TO INTERACT WITH AUDIENCES ALL OVER THE
Not to be outdone by multimedia guides,
WORLD AND A STRONG MARKETING AND PROMOTIONAL audioguides have seen advances too.
TOOL. TWITTER AND FACEBOOK HAVE CREATED
Dataton’s Pickup audioguide offers
both MP3 playing and FM radio capa-
ROBUST COMMUNITIES OF FOLLOWERS”
bilities, so tours can be downloaded or
broadcast directly to users. Guests can
point at objects and listen to information,
and sound messages can be triggered
automatically when a visitor passes a trans-
ponder. Sound can also be synced with
shows created using Dataton’s Watchout
multi-display presentation system.
Watchout has been used in conjunction
with Pickup at the Telecommunications
Museum at the Oi Futuro Cultural Center
in Rio de Janeiro, Brazil, to help the venue
meet its aim of communicating with its visi-
tors in an innovative way. Pickup guides
are handed out to all visitors, who can use
the devices to interact with moving images,
trigger movies and jump into sound tracks.
Antenna Audio has made VIncent Van Gogh’s letters available to visitors to the Tour-Mate’s new Eco-Box audioguides, a
Amsterdam museum and around the world via a blog and iphone series of stationary audio posts designed
for the outdoors, might seem low-tech in
54 Read Attractions Management online
attractionsmanagement.com/digital AM 1 2010
©
cybertrek 2010
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86