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and has recently joined the muse- (Above) A Charlie Chaplin exhibit
um’s advisory panel. Changing has just opened; (left) guests are
the name from The Movieum greeted by Rexy, an animatronic
of London to The London Film T-Rex from Night at the Museum
Museum was one of the fi rst deci-
sions the new panel made last Hollywood and his infl uence on
November, as it was felt this better musicals. Another display has
suited the museum. The museum been created by Terry English,
is privately funded and Sands one of the world’s most renowned
feels this status has recently armourers, who donated original
earned them respect. “When we pieces from the Excalibur fi lm.
fi rst opened in 2008 we were Sands has many contacts in the
seen as a fun attraction, rather industry who have given pieces to
than a high end arts and culture the museum. Film 24 contributed
site,” he says. “Due to the credit hundreds of hours of fi lm, which
crunch, the government has put guests can watch in a 50-seat
a squeeze on everything and now cinema on site, Pinewood Studios
people appreciate that, as a private organisation, we don’t take or donated the Rank gong, The Prop Store of London, the BFI (British
expect anything. We’re self supporting and people admire that.” Film Industry) and Lucasfi lm are important partners. Education is
also an essential component, which is refl ected in the museum’s
Best of British school programme, while exciting future projects include hosting
Based at County Hall on the South Bank in London and cover- and sponsoring the Evening Standard London Film Awards.
ing 30,000sq ft (2,800sq m), the museum covers fi lm genres from
period drama through to horror. As well as fi nding out how fi lms are Learning process
made – and being taught to make their own in regular workshops – Sands sees the museum as a work in progress. “We’re two years
visitors can see fi lm stills, storyboards, props and costumes from a in and have had 150,000 visitors,” he says, “and we’re only just
vast array of British fi lms including the Harry Potter series (courtesy getting started.” With a partner in Cineaqua in Paris, a touring
of Warner Bros), Star Wars, Pirates of the Caribbean, the Carry On exhibition planned and a thriving corporate events arm, Sands can
collection and many of Peter Sellers’ fi lms. see no end to the museum’s limits and believes it has an impor-
The museum also has a Star Wars fi lm set where visitors can tant role. “Film is one of the highest entertainment platforms of the
pose for photos with C-3PO and R2-D2, a Sherlock Holmes room world,” he explains. “In the corporate world it’s easy to jump from
and a section dedicated to Charlie Chaplin. This display is curated one project to the next without stopping to celebrate what’s been
by David Robinson, who wrote Charlie Chaplin’s biography, and done and to award the people that have been part of that process.
showcases his rise from the slum in Lamberth to his success in This is the perfect opportunity to reward these unsung artists.” ●
38 Read Attractions Management online
attractionsmanagement.com/digital AM 1 2010
©
cybertrek 2010
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