SHOW PREVIEW
Visitors to last year’s Asian Attractions
Expo enjoy the trade show
ASIAN ATTRACTIONS EXPO AALARA 2010 TRADE EXPO
Australia. Kuala Lumpur is a cost effective
Date: 13 – 16 July 2010 Date: 13 – 16 July 2010 destination to visit and stay for Australians.
Venue: The Kuala Lumpur Venue: The Kuala Lumpur This is one of the factors that convinced
Convention Centre, Malaysia Convention Centre, Malaysia IAAPA to choose this destination as the
2010 conference venue. There are a
number of great theme parks and attrac-
F
or the fi rst time, IAAPA (International tions in Kuala Lumpur, making it attractive
Association of Amusement Parks W
orking with IAAPA for the 2010
Asia show is a new experi- for behind the scenes visits and the Kuala
and Attractions), AALARA (Australian ence. AALARA’s general manager, Kim Lumpur Convention centre is one of the
Amusement Leisure and Recreation Hackwood, explains the reasons. best convention centres in south east Asia.
Association) and MAAFTA (Malaysian “It was time for a change and an excit- AALARA’s role in the 2010 conference
Association of Amusement, Theme Parks ing Asian destination appealed to our will be to organise all Australian delegates
and Family Attractions) are working delegates when surveyed in 2009. We and exhibitors. We hope to have our own
together to host the premier expo for the wanted to develop and build on the global reception desk, manned by our reception
attractions industry in Asia. alliance between AALARA and IAAPA. By staff, who have been the friendly faces
More than 3,000 professionals from combining, our delegates will have access behind the desk for many years. Because
amusement and theme parks, waterparks, to a wealth of international speakers and it’s a joint venture, all delegates, be they
zoos, aquariums, museums, family enter- industry expertise. A joint trade exhibition IAAPA or AALARA, will be attending the
tainment centres, casinos, and resorts will provide a larger showcase of rides, functions and have access to the same
are expected to attend to develop and attractions, products and services and speakers program and trade show.”
purchase new attractions and products for our members will now have networking Contact: Kim Hackwood
their facilities, see what’s new in the indus- opportunities on a scale which wouldn’t Email:
info@aalara.com.au
try, learn best practices, network with their be achievable if the show was held in
www.iaapa.org/expos/asian
colleagues and make new contacts.
During the three-day event, more than
150 exhibitors from 25 countries will come
IAAPA
to Kuala Lumpur to showcase products
in more than 100 categories, including “W
e look forward to bringing Asian see what’s happening in the industry,
Attractions Expo to Malaysia in learn about trends and best practices,
amusement and theme park rides, archi- 2010, a location with a rich history and meet, collaborate, and experience amaz-
tectural and design services, coin-operated stunning attractions,” says Charles Bray, ing world-class attractions in Asia. We
games, skill games, theatrical productions president and CEO of IAAPA. “We’re look forward to working closely with
and maintenance services and equip- continually impressed by the growth our friends at AALARA and MAAFTA to
ment. The event will also feature a number and development of the Asian attrac- produce an exceptional and productive
of educational programs for industry tions industry and see this as the perfect event for everyone involved.”
professionals including tours of several place for attractions professionals to
www.iaapa.org/expos/asian ●
high-profi le attractions in Malaysia.
62 Read Attractions Management online
attractionsmanagement.com/digital AM 1 2010
©
cybertrek 2010
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