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STEPHEN GREENBERG, ROBERT BEWLEY, DIRECTOR OF OPERATIONS,
METAPHOR – EXHIBITION DESIGNERS HERITAGE LOTTERY FUND (HLF)
What was What’s the
your brief? background to the
When I arrived on the
HLF’s involvement?
scene fi ve years ago, We put in £15m, so
there was already a that was like a build-
scheme design for ing block. HLF money
the building, and a can help the applicant
concept for ‘Crossing have more impact and
Cultures Crossing be transformational.
Time.’ The building The purpose of our
design was an idea donating money has
about bridges and to be about learn-
interconnecting volumes, and we had to reposition a lot of galler- ing fi rst and foremost, but, if you want to do something really
ies and the sequencing. We did a kind of content masterplan and exciting with your building, we can help you do that, as well as
made the concept of ‘Crossing Cultures Crossing Time’ work. We conserve it. Christopher Brown’s team’s ‘Crossing Cultures
planned this journey and developed the display strategy for the Crossing Time’ concept weaves together an exciting world story
whole museum, everything from wayfi nding to the graphic strategy. using the artefacts and the collections that they’ve had since the
17th century, and it’s paid off.
What’s your design like?
Every room has a special display in the middle. We then put
What was your department’s hands-on role?
windows and cases in different places so they become views For every project we have a case offi cer ensuring the various
to other things. Wherever you are, you see a view to something stages are adhered to because we have to be very careful that our
beyond. In an old-fashioned museum, you start at one end, look money’s spent in the way that’s been approved. We also use fund
down rows of galleries and think, ‘oh, I’ve got to get through all monitors to make sure there’s total fi nancial integrity.
these rooms’. You don’t do that here, you’re always walking in The journalists I went around the museum with in November
this sort of free space. on press day said ‘you must be really pleased, because this
It’s the cinematic quality of the whole thing that I’m most pleased shows your money’s been well spent.’ For a critical newspaper
with. I didn’t start to see it until I walked in a month before opening, writer to say that, that’s something for me to remember. It proved
but now it’s the most impressive thing of all to me it was good value for money. I’m very pleased with the result. ●
AM 1 2010
©
cybertrek 2010 Read Attractions Management online
attractionsmanagement.com/digital 59
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