“The UK pavilion encourages
visitors to look again at the role
of nature and wonder whether
it could be used to solve the
current social, economic and
environmental challenges of our
cities.” Thomas Heatherwick, UK
pavilion designer
he wanted the UK presence to “highlight The UK’s role in conservation is played
HANS CHRISTIAN ANDERSEN
British creativity, diversity and innovation, upon inside, with Kew’s Millennium Seed
underpinned by the values of a dynamic, Bank partnership, the largest collection of The world’s fi rst theme park dedi-
knowledge-based economy based on the wild plant seeds in the world on display. By cated to Danish children’s writer, Hans
principles of sustainable development.” encasing tens of thousands of seeds to the Christian Andersen, will be launched in
London-based Heatherwick Studio won. ends of the transparent rods, visitors will Shanghai at the same time as the Expo.
Thomas Heatherwick’s design is six-sto- be able to view examples of seeds of plant Details of the rides and attractions
reys high and formed from 60,000 slender species, which contribute to national and have yet to revealed, but the 20-acre
transparent rods, which extend from the global conservation programmes. site will feature experiences based
structure and quiver in the breeze. By day According to Featherstone, it was impor- on some of the writer’s most famous
the rods will act like fi bre optic fi laments, tant that the UK pavilion positioned the stories, including The Ugly Duckling,
drawing on the sunlight to illuminate the UK as an innovative nation and a leading The Little Mermaid and The Emperor’s
interior and create a contemplative space. provider of expertise and knowledge in the New Clothes.
At night, light sources at the end of each creative industries. “From our recent focus Denmark will donate a replica of the
rod will allow the whole structure to glow. group work in China, we know that many Andersen statue which stands outside
The pavilion will sit on a landscape look- Chinese people have more traditional, even Copenhagen city hall and the Little
ing like paper which once wrapped the old-fashioned and out-dated views of the Mermaid statue will be shipped over to
building and which now lies unfolded on UK,” he says. “This design will challenge Shanghai to be on show at the Danish
the site. This landscape will provide an traditional perceptions of the UK among pavilion throughout the Expo.
open space for public events and shelter the Chinese people.” The design will not The project has been funded mainly
for visitors making their way into the pavil- use traditional British icons, although there by the Shanghai Gujing Investment
ion structure. Visitors will access the Seed will be a number of Union Jacks to ensure and Development Co Ltd and marks
Cathedral by a series of walkways, the con- there is no confusion about the location. 60 years of diplomatic relations
tent of which will depict the role of nature The events programme will be a live between Denmark and China.
in UK cities in the past, present and future. showcase refl ecting the UK’s excellence
AM 1 2010
©
cybertrek 2010 Read Attractions Management online
attractionsmanagement.com/digital 45
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