As well as enjoying the grounds and
the castle itself, visitors can take part
in activities such as archery, falconry
and Magical History Tours
a great mediaeval market town – the area’s on hotel development of the site and con- employees and directors into a strategy
a sleeping beauty,” he continues. “It has struction will start soon with a completion – you’re the boss and they have to follow
to wake up. I need to attract tourists to the date of two to three years. “Alnwick, as a because they’re paid to. When you talk to
north east of England, which isn’t visited a destination, could be on the national map a community, it’s different. You can’t tell
lot – most people go directly to Scotland – in three years and the European map in them they have to do something, they need
and develop it from a place people visit for fi ve years,” he says confi dently. to believe in it and want to do it. That’s the
a few hours to somewhere they’re going to Perdrier’s priority in achieving this is to most diffi cult part – convincing them they
spend a few days.” understand the region and the residents. can do it. If there’s one thing I can bring
Perdrier believes the greenery, land- “I’m French and coming to a remote area them, it’s the belief that it can be done.”
scape and history make Alnwick and in the UK,” he points out. “I need to learn Perdrier’s been impressed by the
Northumberland the perfect place to about the people and the Percy family enthusiasm and commitment of the locals.
escape to from the city. “There’s huge [who have owned the castle for 700 years]. “Before I came here, many people said
potential to attract tourists from London – I can’t do this alone, I need everyone who that the locals wouldn’t want to change
this is the castle where Harry Potter was lives here to get involved.” Perdrier is the what they’ve been doing for 50 years, but
fi lmed! And we have the gardens.” London fi rst to admit this is very different to any- I haven’t seen these people. Everyone I’ve
to Alnwick is only three and a half hours; thing he’s done before. “Although it’s still met has been warm, open-minded and wel-
the one drawback is the lack of hotels in people management, I’ve never had to coming. They basically said, ‘tell me what
the area, but Perdrier has started discus- involve a town within a certain strategy,” you want and we’ll go for it’.” Their enthu-
sions with different stakeholders to work he says. “It’s one thing to bring a team of siasm is being embraced and Perdrier’s
AM 1 2010
©
cybertrek 2010 Read Attractions Management online
attractionsmanagement.com/digital 19
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