have the skill and commitment to help, collaboration. They are believers in
even though this may fall outside their community development as a potent
prescribed organizational roles. path on which to gain insight and drive
revenue.”
“A lot of what happens to get work
done in organizations today is volun-
CO-ACTIVATING
tary,” says Lojeski. “Organizational psy-
NEWLEADERS
chologists refer to these activities as
organizational citizenship behaviors,
Many of the most successful virtual
because they help maintain the growth
workforce leaders recognize and inter-
and sustainability of the organization in
nalize a simple reality:Their leadership
ways that are not role-specific.
alone is not enough when it comes to
Examples of community-building activi-
large,networked organizations consist-
ties include mentoring others,taking on
ing of people who sit within the bounds
a project to build a wiki,and acting as a
of traditional organizational structures
coach.
but who are also part of the new virtual
workforce. These leaders know that to
“Leaders can create a sense of commu-
succeed they may need to draw on
nity that activates a kind of virtual team
people who work for other organiza-
spirit and produces extraordinary
tions, or for themselves,or who simply
behaviors - even among the most dis-
gravitate toward the organization’s orbit
persed set of workers,”she adds. “Today,
from time to time.
great leaders who create cooperative
and constructive communities,fostering
“Unlike models that espouse the leader
community commitment across bound-
as the singular transformative figure,
aries, are making many innovative
today’s leaders co-opt others to make
products and finding ways to leverage
things happen - putting themselves
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62 January a79 February 2010
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